Global Road Safety Champions Honoured in 2025 Prince Michael Awards
In a prestigious London ceremony today, the Prince Michael International Road Safety Awards Program has honoured Autoliv’s pioneering vehicle technologies that have driven global automotive safety for more than 70 years, and nearly 20 innovative road safety programs helping to save lives and reduce road traffic injuries across the world.
Founded and presented by HRH Prince Michael of Kent, the awards program has been honouring outstanding achievement and innovation in road safety since 1987, and projects supporting the UN Decade of Action for Road Safety which aims to halve global road deaths and injuries by 2030.
This year, 17 winners and three highly commended entries were recognised for their outstanding contribution to road trauma reduction in the categories of road safety management, safe road use, safe infrastructure, safe vehicles, speed management, technology and post-crash response.
Every winning project demonstrates how evidence-based innovation, commitment and collaboration can translate into measurable improvements in road safety, ultimately saving lives in communities across the globe.
2025 AWARD WINNERS
Premier Award
Presented to the organisation the Prince considers has had the most impact on road safety:
- Autoliv “A Legacy of Saving Lives”, Sweden: Present in nearly every major vehicle platform, Autoliv’s technologies have been driving global automotive safety for over 70 years.
Award Winners
- IMPACT: The Centre for Post-Collision Research, Innovation and Translation, United Kingdom: World’s first centre focused on improving outcomes from road injury through post-crash response.
- Consolidated Consultants Group (CCG): Improvement of traffic safety around schools and mosques in Riyadh, Saudi Arabia.
- Smart and Safe Kenya Transport (smarTTrans): Pioneering machine learning technology enhancing road safety policy.
- SERIOUS (SystEm for suRveIllance of rOad and health accidentS), France: Improved road safety data management in Bouaké, Côte d’Ivoire.
- Safe School Zones Program, Peru: Improving the safety of road infrastructure, inclusive urban design, and data-driven management tools to reduce traffic crashes in school areas.
- Safe System Capacity Building Program, Scotland: Multi-year investment in stakeholder capacity-building, a pioneering online Safe System Manual, Cultural Maturity Playbook, and detailed data roadmap.
- Aleatica’s Safe System Infrastructure Model: Improved road safety across highway concessions in Mexico, Chile, Peru, Colombia, Great Britain, Spain and Italy.
- Euro NCAP Safer Trucks Program, Belgium: Rigorously evaluates safe driving, crash avoidance and post-collision safety systems for heavy goods vehicles.
- Re:act Road Safety Program, Australia: Educating and changing behaviour among 17-25 year olds.
- Driving Access and Equity Program, Australia: Supporting equitable access to licensing for regional drivers and improved road safety outcomes in Western Australia.
- HIPER: Helmet Impact Performance Effectiveness Rating, United Kingdom: Bicycle helmet rating system built on state-of-the-art research in brain injury biomechanics.
- Prudence Foundation SAFE STEPS Kids Program, Vietnam: Mitigating the risks students in Vietnam and Cambodia experience by providing safe equipment, proper road traffic education, and safer infrastructure surrounding schools.
- Slower Speeds in Tunisia: Prioritising the implementation of 30 km/h zones to reduce fatalities and improve safety.
- Advancing 30km/h School Speed Zones in Georgia: A long-term advocacy campaign encouraging decision-makers at national and municipal levels to implement a policy of 30km/h speed limits around schools.
- Smart Weight-in-Motion for Road Safety and Infrastructure Resilience, Saudi Arabia: Revolutionising road safety by automating real-time detection of overloaded trucks.
- Smart Road Surveying Fleet and Predictive Analytics for Proactive Road Safety, Saudi Arabia: An AI-powered predictive model to enhance road quality and safety by forecasting road degradation and prioritizing preventive maintenance.
Highly Commended
- Speeding: Changing Driver Behaviour Through a Self-Identification Campaign, United Kingdom
- British Horse Society Dead Slow Campaign, United Kingdom: Educating drivers on how to safely pass horses
- Co-Pilot Highway Code Intervention, United Kingdom: Evidence-based, behaviourally informed film designed to address confusion among experienced drivers about Highway Code changes implemented in 2022.
The 2025 Prince Michael International Road Safety Awards Programme involved the review of nearly 80 international nominations from 27 countries, across seven categories, by 30 expert judges representing all areas of road safety.
Congratulating his winners, HRH Prince Michael said: “I am delighted that winners come from so many countries across the world and show how much can be achieved to reduce casualties through innovative programmes at local, national and international levels. I am also especially pleased to be able to recognise successes of both small NGOs and the private sector, as well as governments.”
For a full list of winners and details on their programs, see the Winners Summaries click here
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