November 25, 2025 – In a prestigious London ceremony today, the Prince Michael International Road Safety Awards Program has honoured Autoliv’s pioneering vehicle technologies that have driven global automotive safety for more than 70 years, and nearly 20 innovative road safety programs helping to save lives and reduce road traffic injuries across the world. Founded and presented by HRH […]

November 25, 2025 – Educating drivers on how to safely pass horses. bhs.org.uk/support-us/our-campaigns/dead-slow/

November 25, 2025 –

November 25, 2025 – Autoliv is honored to announce that we have been awarded the 2025 Prince Michael International Road Safety Award, a global recognition of our commitment to saving lives and advancing road safety innovation. Established by HRH Prince Michael of Kent, this prestigious award celebrates organizations making significant strides in reducing road traffic injuries and fatalities. Each […]

November 25, 2025 – Co-Pilot’s member-funded Highway Code intervention has been recognised with a Highly Commended accolade in this year’s Prince Michael of Kent International Road Safety Awards – a significant acknowledgement of the power of collaboration, evidence-led design, and shared commitment to Vision Zero. Developed through the Vision Zero Toolbox, powered by Co-Pilot, this short, humorous, metaphor-led film […]

November 25, 2025 – An AI-powered predictive model to enhance road quality and safety by forecasting road degradation and prioritizing preventive maintenance. kpmg.com

November 25, 2025 – Revolutionising road safety by automating real-time detection of overloaded trucks. mot.gov.sa

November 25, 2025 – “The HEAD Lab team at Dyson School of Design Engineering, Imperial College, is honoured to receive a Prince Michael International Road Safety Award in recognition of the Hiper helmet rating programme.    “We are hugely honoured to receive this prestigious road safety award. This affirms the the real-world impact our translational research is already having through the […]

November 25, 2025 – A five-year campaign to implement 30km/h speed limits around schools in Georgia has been recognised with a prestigious Prince Michael International Road Safety Award. Georgian NGO, Partnership for Road Safety (PfRS), supported by EASST and the FIA Foundation, has successfully transformed road safety policy and infrastructure around more than 300 schools, protecting approximately 180,000 children […]

November 25, 2025 – A new international distinction places Peru on the global road-safety agenda. The Safe School Environments National Programme, implemented by the Ministry of Transport and Communications (MTC) through its Directorate of Road Safety, has been honoured with the 2025 Prince Michael International Road Safety Award (United Kingdom)—one of the most prestigious recognitions worldwide in the field […]

November 25, 2025 – The Association of Road Safety Ambassadors (ASR – Tunisia) was honoured today in London with the prestigious Prince Michael International Road Safety Award 2025, one of the world’s highest distinctions in road safety. This award recognizes the ASR’s efforts to establish 30 km/h zones around schools in Tunisia, a pioneering project that places child protection […]

November 25, 2025 – The groundbreaking AFD-funded SERIOUS project (SystEm for suRveIllance of rOad and health accidentS), an innovative digital initiative that transforms road safety data management in Bouaké, Ivory Coast, has been honoured with the esteemed Prince Michael International Road Safety Award. The project was officially recognized at an award ceremony in London Tuesday 25th November for its […]

November 25, 2025 – The Re:act road safety program has been awarded a Prince Michael International Road Safety Award. The prestigious awards recognise organisations for outstanding achievement in road safety and contributions to reducing road trauma globally. Andrew Hardwick, Re:act’s Executive Director and Founder, personally accepted the award from HRH Prince Michael of Kent on Tuesday night in London. […]

November 25, 2025 – AIP Foundation has won the 2025 Prince Michael International Road Safety Award for the SAFE STEPS Kids Road Safety program currently being implemented in Cambodia and Vietnam. The Prince Michael International Road Safety Awards are presented yearly to organizations in recognition of their outstanding contribution to improving road safety. H.R.H.Prince Michael of Kent, a long-time […]

November 25, 2025 – A pioneering Safe System Capacity Building Programme, created by road safety specialists Agilysis, to support Transport Scotland, has been recognised with the prestigious Prince Michael International Road Safety Award. The accolade acknowledges Scotland’s groundbreaking work in embedding the Safe System approach to achieve its objective of eliminating deaths and serious injuries on the roads by […]

November 25, 2025 – ieConnect for Impact—the transport program of the World Bank’s Development Impact Group, funded with UK International Development from the UK government—is honored to announce that its Smart and Safe Kenya Transport (smarTTrans) project has received the Prince Michael International Road Safety Award. Prince Michael International Road Safety Awards are presented to organizations in recognition of […]

November 25, 2025 – Devon Air Ambulance’s Centre for Post-Collision Research, Innovation and Translation (IMPACT) has today (Tuesday, 25 November) been awarded the Prince Michael International Road Safety Award, recognising its outstanding contribution to improving global road safety. IMPACT is the world’s first centre dedicated exclusively to improving outcomes from road injury through post-collision research, innovation, and translation. Its […]

November 25, 2025 – Euro NCAP is proud to announce that its groundbreaking SAFER TRUCKS programme has received the 2025 Prince Michael International Road Safety Award, a recognition of its innovative work to bring independent safety ratings to heavy goods vehicles (HGVs). This marks a pivotal moment for commercial vehicle safety in Europe and underlines the necessity of addressing […]

November 25, 2025 – The Cook Labor Government’s Driving Access and Equity Program (DAEP) has been awarded an internationally recognised Prince Michael International Road Safety Award. The awards have celebrated outstanding accomplishments and innovations in enhancing road safety worldwide since 1987. Since launching in 2022, DAEP has helped thousands of people living in regional and remote areas across WA […]

November 25, 2025 – Consolidated Consultants Group (CCG), in partnership with the Riyadh Municipality and the International Road Assessment Programme (iRAP), is proud to announce that the project “Improvement of Traffic Safety around Schools and Mosques in Riyadh” has been awarded a prestigious 2025 Prince Michael International Road Safety Award for outstanding achievement in Road Safety Management. This pioneering […]

November 25, 2025 – Just three years after its establishment, the Aleatica Foundation for Road Safety was recognised with the Prince Michael International Road Safety Award 2025, the highest global award in this field. The award highlights the comprehensive model focused on education, infrastructure and institutional collaboration, which seeks to contribute to the reduction of traffic accidents and strengthen […]

June 17, 2025 –

June 5, 2025 – The intervention programme was launched in 2016 by Universiti Putra Malaysia to educate children riding as passengers to wear helmets. Safe Kids Malaysia has increased proper usage of standard motorcycle helmet among both adult riders and children passengers. It also has empowered young children to act as road safety ambassadors to make a difference in […]

June 5, 2025 – The Vic Roads/Safe System Solutions Pty Ltd – ”Making Roads Motorcycle Friendly” was developed to incorporate Safe Systems principals into motorcycle safety. This initiative was designed to raise awareness of the vulnerability of motorcyclists in terms of road environment as well as to increase knowledge of how the design, construction and maintenance of roads can influence […]

June 5, 2025 – 2017 -This Road Safety Programme works to make cities safer by design. WRI’s research shows that prioritizing development is linked to positive safety outcomes. The approach helps cities to: Avoid increase motorized travel which has been shown to be associated with higher fatality rates through land use and transport planning. Shift to safer modes of […]

June 5, 2025 – YOURS is an NGO which believes that young people, given skills and knowledge can become effective ‘agents of change’ in their own countries. Its Capacity Development Programme builds the critical skills and knowledge needed for youth to take an active role in delivering evidence-based road safety interventions. Developed over 6 years, the programme offers youth […]

June 5, 2025 – This project addressed both risks by selecting the highest risk locations for treatment and installing roadside barriers (guardrail) and footpaths. Many thousands of lives are being saved, as well as many more thousands of serious injuries. GRSF (funded by UK Aid) has committed over US$6million to save the lives of road users (drivers, passengers, and pedestrians) on […]

June 5, 2025 – Over the past decade , the Global Road Safety Facility (GRSF) has catalyzed and informed $3.34 billion in World Bank financing for dedicated road safety investments, which have provided 65 million people with access to safer roads (between mid-2018 and mid-2023 alone). GRSF’s ability to scale up road safety investments in developing countries, and to […]

June 5, 2025 – The YOURS Academy is a media innovation that has created a brain-friendly, youth-focused, free online learning school that enables self-paced learning through an award-winning training methodology. Having trained more than 2000 youth in less than two years, the YOURS Academy takes complex road safety theory and knowledge and packages it in a fun way to […]

June 5, 2025 – The United Nations Economic Commission for Europe (UNECE) is the custodian of UN road safety conventions and agreements on traffic rules, road signs & signals, and construction & technical inspection of vehicles.  UNECE’s instruments promote road safety by providing a framework of legally binding standards that can be adopted by all UN Member States. In […]

June 5, 2025 – Transport for London (TfL) and the Mayor of London have an ambition to work together towards roads free from death and serious injury. Pedestrians, cyclists and motorcyclists who together make up around 80 per cent of all those killed or seriously injured on London’s roads are the prime focus of ‘Safe Streets for London’, a […]

June 5, 2025 – The Scottish Government are committed to a £3 billion strategy to fully dual the A9 between Perth and Inverness by 2025. The A9 Safety Group comprising experienced representatives from public and private sectors, was established to improve safety on the route during this intervening period. The Group’s ‘Interim Safety Plan’ comprising a mix of engineering, […]

June 5, 2025 – Road accidents cause around one third of non-natural, or injury-related, deaths among under-fives year olds in South Africa. Wheel Well is a non-profit organization, which strives to be the most visible, audible and effective change-agent, focusing exclusively on road safety for children. Its objective is to raise awareness, educate and effect changes and the enforcement […]

June 5, 2025 – ArriveSafe has worked tirelessly to help reduce issues of alcohol around driving. Since 2004, the Ministry of Road Transport, Government of India and National Road Safety Council had been attempting to change the Federal laws covering selling alcohol near Highways. However as the sale of liquor is a state a major source of revenue many […]

June 5, 2025 – ACRS is the region’s leading membership association for road safety professionals, advocates and members of the public who are focused on saving lives and serious injuries on roads. The college which is held in high regard provides a rich collaborative environment promoting communication, networking professionalism and advocacy across all spheres of road safety including policy, […]

June 5, 2025 – In 2013 a Safe Driving for Life campaign was launched by Automotive Club of Moldova, EASST and the European Bank for Reconstruction and Development. The resulting Occupational Road Safety Working Group for Chisinau has resulted in improvements in public transport, fleet management and the road safety record of many businesses including Gas Natural Fenosa.  

June 5, 2025 – ESC is a computerised technology that improves a vehicle’s stability by detecting and reducing loss of traction. When ESC detects loss of steering control, it automatically applies the brakes to help ‘steer’ the vehicle where the driver intends to go. Braking is automatically applied to wheels individually; for example the outer front wheel to counter […]

June 5, 2025 – CAPUFE is a federal state-owned toll operator with a market share of 45% of the Mexican turnpike infrastructure-more than 4,000km. The company decided to emulate two good practice models recommended by the World Bank: the National Road Safety Coordination Arrangements model and the Road Safety Management System-both intended for national governments. It has demonstrated that […]

June 5, 2025 – eDriving provides research-led, yet practical, proven, long term sustainable driver safety programmes, working work with clients (Fortune 500 to SME) and partners in vehicle supply, insurance, training, telemetry, econometric, government, university and NGO sectors. Sustaining road safety, through innovative risk-led processes, has been at the heart of eDriving approach for 20 years. This is achieved […]

June 5, 2025 – In 2015 FedEx pledged funding for 4 years to establish the Alliance Empowerment Program. This programme mentors, trains, funds and convenes NGO’s from across the globe, building their capacity to advocate, implement programmes, influence national legislation and strengthen the worldwide road safety network.

June 5, 2025 – Evidence based legislation which is effectively enforced is at the heart of successful road traffic casualty reduction. However only 7% of the world’s population is covered by adequate laws which address key behavioural risk factors. By utilising a US$2.6 million grant from Bloomberg Philanthropies, The Global Road Safety Partnership’s Global Advocacy & Grants Programme promotes […]

June 5, 2025 – HRH’s award recognises those authorities that continue to tackle road safety in a systematic and proactive manner.  Since 2002, the Road Safety Foundation (RSF) has been mapping the rate of death and serious injury on Britain’s roads annually applying the protocols developed through the European and International Road Assessment Programmes (EuroRAP in Europe). During this […]

June 5, 2025 – The Global Plan for The Decade of Action asks for an increase in responsiveness to post-crash emergencies and for an improvement in the ability of health and for other systems to provide appropriate emergency treatment and longer term rehabilitation for crash victims. In India response times of ambulances to accident sites are unpredictable. IRF has […]

June 5, 2025 – A series of education days for young drivers run during the year which show how scientifically based and rigorously evaluated education programmes can have a measurable positive impact on the behavioural system of young drivers. After 6 years of development DriveStart has applied the Prototype Willingness Model to improve perspectives on subjective norms, reduce behavioural […]

June 5, 2025 – The Kampala-Malaba Highway-220 km-is the main transit corridor connecting Uganda, a land clocked country to the port of Mombassa through which over 80% of all cargo coming into the country originates. SWRW is an NGO which helps to deliver the joint TOTAL- World Bank (Global Road Safety Facility) Initiative for regional corridor road safety in […]

June 5, 2025 – The GRSF is a global funding partnership to scale-up scientific and management capacity for road safety in low and middle-income countries. It provides grants and leverages existing and new investments for countries, The World Bank, MDBs, and partner organisations of the UNRSC. GRSF strives to reduce deaths and injuries from road crashes by offering comprehensive […]

June 5, 2025 – The RAC Foundation commissioned two significant reports which have changed professional understanding: Young Driver Safety: A review of behaviour change techniques for future interventions. Using Behaviour Change Techniques for the road safety community.

June 5, 2025 – The State of Utah has shown outstanding leadership being the first U.S.state: To pass lifesaving .05 BAC legislation despite active opposition from well-funded opposition. To design and implement an innovative management tool-UPlan that provides real time information built on a common GPS data base that enables unique, robust safety management and fosters unprecedented collaboration among […]

June 5, 2025 – Operation Trivium, launched in 2013 takes place for a week period twice yearly. Set up to tackle foreign national offenders who utilise the UK’s road network, it is a multi- agency operation with a specific focus on road safety, bringing together UK police forces, law enforcement agencies and European policing partners. So far over 58,000 […]

June 5, 2025 – THINK! marked the 50th anniversary of the first drink drive public information film by creating a national campaign consisting of a commemorative film supported by PR and Twitter activity that used archived drink drive advertisements. A new and effective element of the 2014 campaign was the use of social media. It achieved extensive coverage in […]

June 5, 2025 –  Dorset County Council’s road safety team has been delivering older driver programmes for over 20 years. Using “Evalu-It” it has developed a much improved, evidence-led coaching programme specifically targeting motorists, aged 75+. The unique new programme, “Dorset Driver Gold”, aims to address the effects of declining cognitive and physical driving ability, which evidence suggests may […]

June 5, 2025 – In 2013, Highways Agency reported 22,000 incidents where traffic flow was interrupted on the motorway network due to debris falling from vehicles. In partnership with HSL, DVSA has formulated and implemented a pragmatic policy on monitoring and enforcing the security of loads transported on UK roads. This has been underpinned with an online guide for […]

June 5, 2025 – Since establishment in 2009-10, EASST has built a vibrant network of NGOs in Eastern Europe, the Caucasus and Central Asia all contributing to significant reforms in the region across all pillars of the Decade of Action. This has been done through a process of mentoring and close collaboration with country partners working continually with local […]

June 5, 2025 – FEVR has been deeply involved in developing the World Day from its very start in the UK in 1993 to the present day, including through the World Day website, which since last year’s World Day recorded some 40,000 visits from 190 countries.  

June 5, 2025 – The Decade of Action Award has been awarded to the Government of Brazil in recognition of its outstanding achievement and leadership in the organisation of the Second Global High Level Conference on Road Safety.  

June 5, 2025 – The Forum, created in June 2013, is a Hampshire partnership between police, fire, councils, mobility centres, driving organisations and charities; providing advice and support to older drivers to help them drive safely for longer. The Older Driver Forum is effectively a one-stop service for older motorists to find information, advice and training on safer driving. […]

June 5, 2025 – Smart Motorways are being rolled out across the Strategic Road Network with local and national publicity advising motorists on the operating conditions of the hard shoulder. These campaigns can be limited in their reach and duration which can lead to misunderstanding, misuse and sometimes illegal driving. Driver education has traditionally been conducted through established methods, […]

June 5, 2025 – The mission of the International Association of Oil & Gas Producers (IOGP) – Land Transportation Safety Subcommittee (LTSC) is the sustainable reduction of driving related injuries and fatalities for its member companies and the upstream oil and gas industry in general. Driving related incidents are the single largest cause of fatalities in the oil and […]

June 5, 2025 – Latin NCAP is an independent non-profit consumer testing organisation which crash tests cars sold in the South American and Caribbean market and publishes the results. Latin NCAP also advocates for road safety in the region, and supports governments in efforts to establish vehicle regulatory regimes. Since 2010 Latin NCAP has tested more than fifty models, […]

June 5, 2025 – NETS received the award specifically for the development and distribution of The Comprehensive Guide to Road Safety™. The document is designed to aid employers with fleets of any size at various stages of road safety program development. This includes those who are preparing to initiate a program, in the early stages of policy and program […]

June 5, 2025 – Following a detailed feasibility study into the benefits and practical considerations of safety cameras, North Yorkshire Police Traffic Bureau (NYPTB) decided to introduce mobile cameras in June 2011. It is one of the largest counties so fixed cameras were no a cost-effective solution, but through careful intelligence-led deployment and highly efficient back-office systems. Since then […]

June 5, 2025 – Philips Automotive Lighting is acknowledged as the global leader in the development of automotive lighting systems supplying global vehicle manufacturers with innovative lighting systems and products. The company has been at the forefront of developing innovative automotive lighting solutions, including the development of Xenon HID (High Intensity Discharge) bulbs which provides light that is comparable […]

June 5, 2025 – The police-led partnership is formed of senior representatives from 12 authorities who include city and district councils, a primary health-care trust, highways authorities and The Peak Park Planning Authority. It has overall responsibility to co-ordinate and report on efforts to promote safer roads and reduce casualties across South Yorkshire. It runs a number of well-founded […]

June 5, 2025 – With the establishment of Road Safety Training Centres behavioural driver training with focus on improvement of hazard perception and safety awareness has been introduced. The special combination of training infrastructure, methodology and the training philosophy based on the motto “Learning by experiencing” forms the pillar of the Test & Training System. This System is realised […]

June 5, 2025 – The most improved route is the A70 between Cumnock and Ayr. Since 2002, the Road Safety Foundation (RSF) has been mapping the rate of death and serious injury on Britain’s roads through the European Road Assessment Programme (EuroRAP). During this time improvements have been tracked, particularly progress in eliminating very high-risk sections of major routes. […]

June 5, 2025 – The city of Curitiba (Paraná, Brazil) has begun installing and expanding a new traffic related product, the Pedestrian Lights for People with Reduced Mobility. The Lights allows more time for pedestrians in busy crossings and intersections that have a high risk of accidents, thanks to a proximity-triggered device that communicates with the public transport cards […]

June 5, 2025 – In every major market in which Diageo does business, Diageo Ltd support initiatives aimed at helping prevent drink driving, usually in partnership with other industry members, police forces, road safety organisations or with government. The approach involves raising awareness, reinforcing legislative provisions and promoting personal responsibility and decision making. Through its foundation Diageo employ its […]

June 5, 2025 – The Floow takes GPS and accelerometer data from telematics devices such as ‘black boxes’ or from a Smartphone in customers’ cars. These devices enable The Floow to monitor driving behaviours including smooth driving, acceleration, braking, and speed in comparison to other road users on the same stretch of road. The Floow analyses this data to […]

June 5, 2025 – One of the highest risk activities undertaken by road workers is installing or removing temporary traffic management. Workers are required to carry sign equipment across live carriageways, exposing themselves to high risk of fatal or serious injury. In 2009 TRL has led research enabling Highways England to reduce this risk. This research culminated in guidance […]

June 5, 2025 –  Led by Dr. Tarek Sayed, the UBC Civil Engineering transportation group has developed and applied their award-winning computer vision technology over the past decade which: ? Allows for the automated quantification of road safety through objective measurements of traffic conflicts (near misses)  Is well-researched with 40 peer-reviewed refereed journal publications and proven through successful applications […]

June 5, 2025 – CLOCS is an innovative, well researched and well managed programme.  It brings the construction logistics industry together to revolutionise the management of work related road risk (WRRR) and ensure a road safety culture is embedded across the industry. Working together can help protect pedestrians, cyclists, motorcyclists and other road users who share the roads with construction vehicles. CLOCS has […]

June 5, 2025 – Since 2013 the Belize Road Safety Project has successfully demonstrated the benefits of all road safety partners working collaboratively using Safe System interventions on the Belize City and Belmopan corridor which accounted for almost 50% of all road traffic deaths in the country. The project is set to deliver a 20% reduction in serious.  

June 5, 2025 – The National Road Safety Committee plays a critical role leading and coordinating innovative, collaborative efforts across government, NGOs and private sector to improve road safety in Cambodia. It recently led the introduction of a new traffic law requiring for the first time that passengers – in addition to drivers – to wear helmets on motorcycles. […]

June 5, 2025 – For years, the A537 Macclesfield to Buxton road has had a history of incidents, many involving high powered motor cycles. It was often ranked as the highest risk road in the UK EuroRAP surveys. A decision was therefore taken to implement rearward facing average speed cameras. This was the first time that they had been used […]

June 5, 2025 – The DDRSP is a partnership between Derbyshire County Council, Derbyshire Fire & Rescue Service and Derbyshire Constabulary. Its Young Driver Education Programme is aimed at increasing the safety of 16 to 20-year-old drivers by changing their attitudes to driving, positively affecting their driving behaviour. The programme started in 2007 and involves delivering workshops through schools. Typically […]

June 5, 2025 – Founded at Cranfield University by Dr Lisa Dorn, DriverMetrics pioneered the behavioural safety approach with the use of the Driver Risk Index, a psychometric measure of driver behaviour. The Driver Risk Index has over 30 years of research and 75 peer-reviewed academic papers published to support its reliability and validity. The scales predict many aspects […]

June 5, 2025 – In 2009, the Dubai Roads and Transport Authority set a target to reduce road fatalities by 30% by 2016. A project was developed to reduce child fatalities caused by road accidents. This was achieved through government agencies and partnership consolidation of resources, to improve traffic safety within Dubai. Policies and technical and social programmes were developed to improve […]

June 5, 2025 – Globally, eDriving provides research-led, yet practical, proven, long term sustainable driver safety programmes, working work with clients (Fortune 500 to SME) and partners in vehicle supply, insurance, training, telemetry, econometric, government, university and NGO sectors. Sustaining road safety, through innovative risk-led processes, has been at the heart of eDriving approach for 20 years. This is […]

June 5, 2025 – Van Excellence is an industry-led programme facilitated by the Freight Transport Association (FTA) to encourage adoption of best-practice safety standards by van operators regardless of their sector or fleet size. At its core is the Van Excellence Standard developed in consultation with leading van operators. The Standard provides practical and achievable guidance on ‘what good […]

June 5, 2025 – Global New Car Assessment Programme (Global NCAP) promotes and conducts independent research and testing programmes that will assess the safety and environmental characteristics of motor vehicles and their comparative performance and disseminating the results to the public.  

June 5, 2025 – A Fatality Study has been used to provide an in depth view of the causation factors of all deaths on the strategic network. Strongly aligned with the safe system approach, it alters the traditional thinking of 9 in 10 collisions being due to driver/ rider error proving that it is closer to 4 in 10. […]

June 5, 2025 – For nearly a decade, Britain has been among pathfinding nations in seeking to measure systematically the risk posed to road users from road infrastructure. Since 2002, the Road Safety Foundation (RSF) has been mapping the rate of death and serious injury on Britain’s roads annually applying the protocols developed through the European and International Road […]

June 5, 2025 – National Express Group launched its Driving Out Harm safety programme in 2010 to emphasise the importance of safety in the business. This included new standards for the initial training and continual development of drivers. Their introduction has led to a reduction in safety incidents across all of the Group’s divisions, most notably in the ALSA […]

June 5, 2025 – Operation Dragoon has given road safety a new ‘voice’ in the region. Its aims are to reassure the road using public that dangerous and inconsiderate driving will not be tolerated and will be taken seriously and to deter the most dangerous drivers from using the roads. This is achieved through a targeted programme of intelligence […]

June 5, 2025 – The Academy was established in 2013 following a merger between Road Safety GB and IRSO (Institute of Road Safety Officers). The Academy’s remit is to standardise the delivery of road safety initiatives and interventions across the profession, and ensure that interventions are well researched and evaluated. As part of this remit, the Academy has developed […]

June 5, 2025 – Scotland’s Road Safety Framework to 2020 ‘Go Safe on Scotland’s Roads it’s Everyone’s Responsibility’ was published in 2009 and sets out a strategic partnership approach to take Scotland towards an ultimate vision of zero fatalities and much reduced serious injuries on our roads. It contains challenging casualty reduction targets, and identified 2015 as the year […]

June 5, 2025 – Singapore is faced with a demographic challenge of ageing residents. Currently, seniors who constitute about 17% of the population are over-represented in pedestrian fatalities, being involved in about 47% of pedestrian fatalities. In 2013, Land Transport Authority (LTA) initiated the Silver Zone project in tandem with its “Walk, Cycle, Ride Singapore” (WCR) vision. Silver Zones […]

June 5, 2025 – In 2014 the International Transport Forum (ITF), the intergovernmental think-tank for transport issues housed at the OECD, ITF brought together 30 road safety experts from 24 governments and several international organisations and NGOs to prepare a new report, ‘Zero Road Deaths and Serious Injuries: Leading a Paradigm Shift in Road Safety’ which was launched on […]

June 5, 2025 – The Road Victims Trust (RVT), who were founded in 1995, provide free emotional and practical support to persons affected by fatal road collisions in Bedfordshire, Cambridgeshire and Hertfordshire. Unique working partnerships with the Police Forces and Road Safety Partnerships across the 3 counties enable the RVT to offer support to those in need. A highly […]

June 5, 2025 – Nottinghamshire has recently been named as Britain’s best performing area for reducing the number of people killed or seriously injured on its roads last year. A major factor in this success was the route enforcement strategy for the A614. Completed in early 2012, this addressed a significant collision and casualty history where in a five […]

June 5, 2025 – Launched in February 2013, REALRIDER® is an industry-first safety-based app for motorcyclists. It is the first of its kind to detect if a rider has had a crash, notify the NHS, who can send an ambulance to the rider’s last known location if needed. Monitoring key sensors in Smartphones, the app looks for changes that […]

June 5, 2025 – The core principle which underpins all road safety communications in Scotland is based on the proposition that all too often, road accidents result from risky driver behaviour. Whether this is drinking before driving, succumbing to road rage or distraction when children are in the car, or driving too fast for the conditions, one central thought […]

June 5, 2025 – Since April 2011, Safer Roads Berkshire has been operating under a completely redesigned structure to protect public investment and maintain expertise working to improve safety on Berkshire’s roads. The new way of delivering road safety has reduced costs, increased output and helped to deliver a wider range of more effective road safety initiatives to support […]

June 5, 2025 – This award winning pedal cycle project was entered into the awards to recognise the importance of joint working and the use of data and evaluation to direct a cycle campaign. It focuses on drivers, urban and rural cyclists and used a mixture of radio, a bespoke DVD,online content and a special Tour de France cycle […]

June 5, 2025 – In the past decade over one million people have been killed in road crashes in India. The causes range from bad road user behaviour, flawed road design, to weak enforcement of traffic laws. SaveLIFE Foundation (SLF) has successfully advocated for a comprehensive road safety law which includes the establishment of a lead agency. As a […]

June 5, 2025 – The past decade has witnessed public and media scrutiny of police accidents, not only in the way they are managed but also the risky operational behaviours on the highway. The 1998 Lind review made specific recommendations which challenged historic methodologies by promoting the use of technology. South Wales Police have promoted safer road usage by […]

June 5, 2025 – TeamAlert is based on peer education it is a youth-led non-governmental not-for-profit organization which develops and delivers various educational road safety projects for young road users (age 12-24 years). Each project is based on scientific behavioural change techniques and evaluated following the PDCA-method. Effects on knowledge, attitude, intention and behaviour are monitored through impact studies. […]

June 5, 2025 – This is a joint initiative of the Australian Automobile Association (AAA) and the Australian Government which is the most extensive novice driver training and road safety education initiative in Australia’s history. Keys2Drive consists of three major components: • A free 60 minute lesson delivered by a keys2drive accredited professional driving instructor to learner drivers whilst […]

June 5, 2025 – The authorities in Abu Dhabi have recognized that the number of road deaths and injuries could only be reduced through the pursuit of excellence and an integrated approach to road safety. The initial key target was to reduce the road fatality rate per 100,000 people by 30% from a baseline of 24 in 2008 to […]

June 5, 2025 – Launched in 2008, FORS is a unique industry led accreditation scheme which helps operators improved operational performance and safety, measure and monitor performance as well as ensure and demonstrate compliance and best practice. More than 2,200 accredited companies, operating over 180,000 vehicles, are now part of the scheme, a third of which are in the […]

June 5, 2025 – Tristar is a transport business in Dubai, covering liquid logistics primarily in the oils, gas and chemical sectors, which manages a range of innovative road safety programmes these include: • The successful implementation of innovative ‘Rollover Warning Devices’ in its trucks. This has helped remarkably in improving rollover stability of long/articulated trucks carrying bulk liquid. […]

June 5, 2025 – As the name suggests, the TRL hazard perception test uses video clips to test candidates’ reactions to hazards on the road. The original filmed clips are soon to be replaced with animated clips, incorporating a wider range of hazards. Every year around 1.5m hazard perception tests are taken as part of the theory test, with an […]

June 5, 2025 – As a government-owned television program, VTV plays a vital role in disseminating information to the public. It provides instant updates on new government traffic regulations and hosts traffic safety-themed television segments such as “Traffic Story on Sunday,” in addition to its annual broadcast commemorating the World Day of Remembrance for Road Traffic Victims.  

June 5, 2025 – When launched in 2012 the Volvo V40 received the top rating of five stars in the Euro NCAP collision test. The overall result is the best ever recorded by the institute. The Volvo V40’s protection for adults was also the best result ever recorded in a test, no less than 98%. During the development of […]

June 5, 2025 – This campaign has been running for over 10 years and aims to both encourage safer driving amongst young motorists and to get young drivers to slow down while driving. Partners include the Welsh Government, Road Safety Wales, 22 Local Authorities, ACPO Cymru and the Fire & Rescue Services all of whom are supporting this campaign […]

June 5, 2025 – The A1 Leeming to Barton Large Good Vehicles Safety Strategy Through Road Works project. A 19 month collaboration between Carillion Morgan Sindall, North Yorkshire Police, Highways England and RedSpeed International has produced a hierarchical five point change process – a combination of enforcement, awareness and education to deliver a cultural change in Large Goods Vehicles […]

June 5, 2025 – Carrot is a telematics product which takes a slightly different approach. It uses a black box rather than a mobile phone, but emphasises real-time contact with customers and a web-based coaching service. Drawing on the impressive technology innovations from sister company Trak Global, Carrot Insurance created its own bespoke telematics ‘black box’ – the i-box. […]

June 5, 2025 – In recognition of the outstanding work of The Commission which has included the initiation of the 2009 First High Level Conference on Global Road Safety and the UN Decade of Action for Road Safety 2011-2020 – and establishing theMake Roads Safe Campaign.

June 5, 2025 – Premier Award, 2015 The Transport for London CLOCS Standard is the first industry-led single national standard for work related road safety developed by clients, operators and contractors and supported by local authorities. The involvement of clients has been key to the wide adoption of the Standard. It brings the construction logistics industry together to revolutionise […]

June 5, 2025 – Using a road safety demonstration project in Odessa, the Ukraine has shown that saving lives does not have to cost a lot of money. Financed by the European Union and supported by the Eastern Alliance for Safe and Sustainable Transport (EASST), this project was rolled out between June and November 2011. Centred around low cost […]

June 5, 2025 – The “Buckle Up!” national campaign to promote seat belt use has received a Prince Michael International Road Safety Award. The campaign was a joint project of the General Department of Road Traffic Safety of the Russian Ministry of Internal Affairs, the Russian Association of Motor Insurers (RAMI), and the NGO Road Safety Russia. The award […]

June 5, 2025 –  At Shell, safety is always the top priority. The business aims for zero fatalities and no incidents that harm people, or put its neighbours or facilities at risk. In addition to a strict internal road safety regime for its own people and contractors, Shell has committed support for the UN led Global Decade of Action, […]

June 5, 2025 – The ‘How Safe Are You?’ campaign sees the Council use a behavioural psychologist to gain techniques to work with pupils in their first year of senior school. The core of the campaign encourages youngsters to make eye contact with drivers before they step into a road, hence its name. The campaign also sees pupils change […]

June 5, 2025 – Between 2004 and 2013, with funding support from the European Commission through the SafetyNet and DaCoTA projects, the research team developed the structure of ERSO and for the first time assembled key data and knowledge in a form dedicated to road safety policy-makers. The content is now routinely updated to present the most current data and […]

June 5, 2025 – From the 1960s onwards, the M6 was extended northwards and the route to and from Scotland underwent a gradual conversion to motorway standard. By 1992, the missing 10km section in England running up to the border began to gain notoriety and came to be known as the ‘Cumberland Gap’. It took 16 years until the […]

June 5, 2025 – The RoWSaF’s innovations have reduced risks by developing improvements in how road workers operate, significantly reducing the number of times they cross carriageways to lay or retrieve temporary traffic cones and traffic signs. It has also provided guidance to industry and educational work to raise road users’ awareness of risk to road workers.

June 5, 2025 – During a high level forum in St Petersburg HRH Prince Michael of Kent, Patron of the Commission for Global Road Safety, presented the 2013 Decade of Action Award to the Russian Federation. The Award recognises Russia’s leadership in promoting the UN Decade of Action for Road Safety. Russia hosted the first ever Global Ministerial Conference […]

June 5, 2025 – This hard-hitting campaign aired on TV, cinema, radio and online throughout March 2013, was supported with PR and social media, perimeter advertising and giant banners at football matches. It is a close collaboration between SG Communications, RSS Policy, the Police, Local Authorities and Road Safety bodies.

June 5, 2025 – This is the most recent drink drive campaign activity which continues to focus on the consequences of a drink drive conviction and utilises a range of communications channels to tightly target our core audience of young men aged 17-29 at salient moments – this includes providing regular reminders close to the point of decision at key […]

June 5, 2025 –  The UK government’s THINK! campaign has scooped the Prince Michael International Road Safety Premier Award for its work in raising awareness of the risks of drinking and driving. The campaign aim is to reduce the number of people killed or seriously injured in drink drive accidents by changing the social acceptability of drink driving. Road […]

June 5, 2025 – ‘Stars on Cars’ was created as an education program to elevate the importance of vehicle safety when consumers consider a new car purchase and to increase awareness and understanding of the safety ratings published by ANCAP. The SA program involved the education of new car dealership sales staff on the ANCAP safety rating system, who […]

June 5, 2025 – The company has gone much further than simply using Impact Protection Vehicles (IPVs) to protect operatives in the live carriageway. Following an increasing collision trend by HGVs, A-one+ has worked with the freight industry to develop a driver education initiative called ‘No Strikes’. This multi-award winning initiative has now been widely adopted, with driver feedback […]

June 5, 2025 – For nearly a decade, Britain has been among path finding nations in seeking to measure systematically the risk posed to road users from road infrastructure. Since 2002, the Road Safety Foundation (RSF) has been mapping the rate of death and serious injury on Britain’s roads through the European Road Assessment Programme (EuroRAP). During this time […]

June 5, 2025 – Cheshire Fire and Rescue Service’s road safety team won its award for its leadership in road safety and its innovative work with primary and secondary schools in Cheshire East. It was noted in particular for its implementation of the schools road safety education programme, being the first Fire & Rescue Service in the country to be commissioned to conduct this […]

June 5, 2025 – The Government of Victoria, Australia, has been recognised for its leadership – at home and internationally – in promoting the Safe System approach. Through its Transport Accident Commission and Vic Roads, Victoria has set the standard for calculating the real costs of road trauma and investing in improving road infrastructure safety, enforcement and innovative awareness […]

June 5, 2025 – iRAP aims to promote the upgrading of safety performance in routes and networks by identifying affordable programmes of safety engineering countermeasures to be applied where large numbers are killed and seriously injured.  

June 5, 2025 – MIROS is the leading regional research centre and an outstanding example of how a research centre should be at the heart of a national road safety programme. It is committed to developing and implementing innovative approaches to road safety challenges. Examples of MIROS’s achievements are many and include new projects like overcoming long-standing problems of sharing […]

June 5, 2025 –  In 2004, the company calculated that in Europe it needed to sell 235 million Kit Kats per annum to generate the revenue to finance its motor fleet insurances. This led to The Nestlé road safety initiative, which is now in its 10th year. It focuses on: • Road safety committee, key process indicators and fleet safety […]

June 5, 2025 – The ENGAGE programme aims to improve a driving instructor’s ability to assist a learner driver to recognise, understand the danger of and develop coping strategies for a number of factors associated with the crash involvement of young drivers. The instructor training is 3 hours in duration covering: the Goals for Driver Education basic coaching techniques.  The […]

June 5, 2025 – In an effort to increase public understanding of the need for better speed management, community speed watch schemes are being delivered across the country. The aim of the Community Speed Watch scheme is to empower local people to mange excessive speeding in their own communities, by involving civilian volunteers in traffic monitoring duties. Since the […]

June 5, 2025 – The attached photo shows (from left to right):Temporary Assistant Chief Fire Officer Steve Makepeace (South Yorkshire Fire & Rescue), Superintendent Eddie Murphy (South Yorkshire Police) and Chief Superintendent Keith Lumley (South Yorkshire Police) proudly holding the Award. The Lifewise Centre is a unique learning facility with safety and life choices at its core. Within an […]

June 5, 2025 – The Vision Zero project  is a unique approach to traffic safety. Approved by all political parties in the Swedish Parliament in 1997, Vision Zero is based on the assumption that any loss of health or life in traffic is unacceptable.  

June 5, 2025 – The situation of children is also alarming, the most vulnerable on the roads. As an example, every year on European routes over 1,100 children 15 years and the figure rises to 100,000 when it comes to the injured in traffic accidents . However, no reliable figures showing the state for Latin America and the Caribbean, […]

June 5, 2025 – VolkerRail is a company which operates a fleet of approximately 400. An early adopter of the new ISO 39001 Road Traffic Safety management system.Its ‘Hearts and Minds Model’ approach is a major influence on performance, embracing the benefit of driving safely to ensure employees return home in the same healthy condition they left.

June 5, 2025 – The ‘Someone’s Son’  campaign’s main aim is to humanise and personalise the motorcyclist/driver relationship. Research has identified that drivers who are, or who know, a motorcyclist are less likely to be involved in a collision with one. Drivers are encouraged to look out for motorcyclists, especially at junctions and roundabouts and riders to give drivers […]

June 5, 2025 – The overall project development objectives are to contribute to the reduction of road traffic injuries and fatalities in Argentina through the strengthening of its institutional framework and management capacity for road safety and the reduction of road deaths and injuries in selected pilot corridors.

June 5, 2025 – Asda Grocery Home Shopping has evolved a data-rich, systems based, fleet safety program to engage 6,000 plus drivers across almost 230 locations. Led by both central and local teams, it includes on-line risk assessments, DVLA checks, targeted management and driver engagement, and coaching and communications. Incident rates have halved since 2008 and the company continues to […]

June 5, 2025 – In May 2010, at the request of the Moldovan Government, a study exchange was organized by the automobile club in association with the Eastern Alliance for Safe and Sustainable Transport (EASST) , between specialists on road policing from Moldova, the UK and Georgia. The Moldovan government viewed the operation of the Road Police – and […]

June 5, 2025 – With a commitment to improving driver safety, Buzl uses Driving for Better Business partner GreenRoad for its fleet of over 450 cars, vans and trucks nationwide. Bunzl has seen the number of risky manoeuvres drop by more than 70% and is one of GreenRoad’s safest fleets worldwide. This safer driving has resulted in a 6% fuel […]

June 5, 2025 – CrashMap allows members of the public to search for and look up details of every road traffic crash reported to police since 2005. The public can locate crashes in a particular area, see what date they occurred on and how serious an incident it was. A detailed collision report can then be downloaded for a […]

June 5, 2025 – The programme sets out to guide infrastructure and policy improvements as well as increasing walking safety and mobility for Dubai residents and visitors. The five year goal of the plan is to achieve 30% improvement in pedestrian safety and a 20% increase in pedestrian mobility. It involves infrastructure, changes, bridges crossings and a well developed […]

June 5, 2025 – The government’s safety helmet assessment and rating programme, known as SHARP, has been designed to help reduce the number of motorcycle deaths  

June 5, 2025 – In wining this award, The Global Road Safety Partnership (GRSP) demonstrated over an extended period how its unique partnership model brings together the multiple voices, experiences, expertise and resources of the private sector, public sector and civil society, with singular purpose, to make transport systems safer. GRSP’s model of building multi-sectorial partnerships that meet the social […]

June 5, 2025 – Using ingenie black box insurance as a co-pilot, 70 percent of the company’s community of young drivers have demonstrated improvements to their driving. ingenie blends education, the latest technology and discount incentives on car insurance to encourage under-25s to improve their behaviour on the road. The ingenie technology provides a feedback loop to drivers, giving […]

June 5, 2025 – The ‘Speak Up’ campaign run by Kent County Council  encourages people – particularly teenagers travelling with new drivers – to find their voice if they think the car is being driven irresponsibly.

June 5, 2025 – Go-Ahead London has won the Fleet Award sponsored by IAM Drive & Survive. His Royal Highness Prince Michael of Kent approved the recommendation of the International Road Safety Judging Panel and awarded Go-Ahead London working with IAM Drive and Survive.

June 5, 2025 – Exchanging Places is an innovative programme addressing the most common cause of cyclist fatalities and serious injuries – collisions with large goods vehicles (LGVs). Cyclists are given the opportunity to occupy the driver’s seat of an LGV to see its blind spots first hand. Police officers from the Metropolitan Police Traffic Command meet cyclists face […]

June 5, 2025 – Jamaica’s national coordinating body for road safety promotion, the National Road Safety Council (NRSC) has received a  Prince Michael International Road Safety Award in recognition of its contribution as the Lead Agency for road safety in Jamaica. It has seen how effective leadership and a concentrated effort by a dedicated team can make a real difference and […]

June 5, 2025 – Since 2011, NFU Mutual has been working with The British Horse Society and PRP Equine Rescue to educate equine and agricultural students about the importance of vehicle maintenance, safe driving and the rules and regulations surrounding the use of their own vehicles and any vehicles they may drive or maintain in the course of their […]

June 5, 2025 – The RAC Foundation’s report by Richard Allsop – ‘The Effectiveness of Speed Cameras- A review of evidence’ has had a significant impact on policy and aided numerous police forces both in the UK and further afield to make the case for speed camera enforcement in the face of significant funding challenges. It proved that if […]

June 5, 2025 – Launched in 2012, the AA Charitable Trust’s Drive Confident’ is a development and promotion of a free driving course for rusty and nervous drivers. The courses have proved to be an innovative way of providing free, practical help for motorists who would otherwise have been unsafe on the roads, or would have given up driving. […]

June 5, 2025 – The Mayor of New York City, Hon. Michael R. Bloomberg has received the inaugural Prince Michael Decade of Action Award in recognition of his leadership and philanthropy in global road traffic injury prevention. The award has been established to recognise major contributions to the United Nations Decade of Action for Road Safety 2011-2020.    

June 5, 2025 – Engineering a safer future Cambridge County Council’s work to improve safety on the A605 in the north of Cambridgeshire has won a Prince Michael International Road Safety Award. The 13-mile section of road between Hobbs Lot Bridge and Peterborough has been recognised as the most improved section of rural highway in the country. The County […]

June 5, 2025 – Central Bedfordshire Council and Amey have implemented a ‘research led’ approach to deliver road safety education, training and publicity after the service transferred to Amey in 2010. Road safety campaigns are structured after analysis of local collision statistics, through which key target groups are identified and campaigns designed specifically for their requirements. Four key target groups […]

June 5, 2025 – Cornwall Council receives prestigious award Cornwall Council’s contribution to improving road safety has been recognised with a Prince Michael International Road Safety Award. This award relates to the practical application of Behavioural Change Techniques to road safety interventions in Cornwall. It is notoriously difficult to prove that education, training and awareness interventions and initiatives are […]

June 5, 2025 – The HIghway Code campaign, run by the Driving Standards Agency (DSA) in partnership with its official publisher The Stationery Office (TSO), has helped transform the Highway Code from a simple book into a multi-platform road safety service. The campaign started in December 2011 with the launch of the Highway Code on Twitter and Facebook, providing […]

June 5, 2025 – TheEuropean Transport Safety Council – a European NGO dedicated to improving the safety of all transport modes and was formed in 1993 provides an impartial source of research-based advice on transport safety matters to European governments and institutions. Its flagship programme: the Road Safety Performance Index (PIN) identifies and promotes good practice by comparing Member […]

June 5, 2025 – A Driving Revolutionary Honoured Julia Malkin MBE, has received a Prince Michael International Road Safety Award this month for her work in designing and providing courses for driving instructors (ADIs) to teach people with various special needs to drive, and drive safely, providing them with an essential vehicle to a more independent and rewarding life. […]

June 5, 2025 – The Partnership for Road Safety is a non-profit organization that promotes road safety through education and advocacy in Georgia. The goal of the Partnership is to reduce the number of deaths and injuries on Georgian roads. During the last seven years, it has successfully established partnerships with the government, private sector, civil society, and media. […]

June 5, 2025 – The Iron Mountain company has a fleet of 360 in the UK and Ireland. To improve road safety,it has a total road safety culture which embraces management systems as well as monitoring and training. Iron Mountain vehicles are fitted with the GreenRoad Driver Behaviour System to further enhance defensive driving techniques and road safety.  

June 5, 2025 – The Johnson & Johnson global SAFE Fleet program, which educates and trains employees about safe driving techniques and injury prevention strategies, has led to significant reductions in fleet crashes and injury rates. Since SAFE Fleet was first introduced in 1994, the company’s crashes per million miles driven (CPMM) rate has decreased by 37% globally.  

June 5, 2025 – The ‘Driving Business Safely – Get a Grip’ campaign targets employers in Kent and Medway with regards to their legal obligations in relation to managing occupational road risk and their duty of care to employees and other road users. It offer resources including a website, workshops and employee handouts to help businesses understand what they […]

June 5, 2025 – The pioneering first aid training course ‘Biker Down’ was launched in August 2011 by Kent Fire & Rescue Service after one of their Fire Bike team, Jim Sanderson, witnessed a serious road traffic collision involving a motorcyclist. Over 400 motorcyclists have completed the free course which covers three topics: Incident scene management, Casualty Care and […]

June 5, 2025 – Driving Academy is a unique demonstration of the positive impact television can have on children. The ten-part-series created and produced by Lucky Day Productions was broadcast on CBBC, BBC1 and BBC2. It promotes road safety and passenger awareness to 7-13 year olds and their parents. It was an undoubted success one episode being the highest […]

June 5, 2025 – Merton Council’s Road Safety Team’s project  ‘Live Long and Prosper’ is aimed at both novice and experienced motorcyclists and has three distinctive but complementary elements delivered quarterly throughout the year. The three elements are as follows: • Brighter Biker is provided for 17-24 yr old Merton residents consisting of a free three hour long theory […]

June 5, 2025 – As part of its corporate social responsibility commitment, Michelin constantly and actively deploys a global system designed to put a halt to the serious problem of road safety. That’s because the Group’s strategic focus on performance would be meaningless without an on-going commitment to making roads safer, everywhere, around the world. In addition to its […]

June 5, 2025 – NDORS, operated by all UK police forces, offers a diversion from prosecution into driver education for motorists who have committed a low level offence. The police decide whether or not to divert the offender to a driver education course by applying the public interest test. NDORS has correlations to other types of disposal options open […]

June 5, 2025 – A multi-agency team consisting of Northern Constabulary, Grampian Police, MFR, Northsound and sponsors Diageo will be presented with a prestigious Prince Michael Road Safety Award for their commitment to road safety at the Road Safety Scotland Seminar this week. The team has been working on the Winter Safe Journey Campaign for the past four years, […]

June 5, 2025 – SADD’s national University Project which has been operating since 2008 in 8 Universities around South Africa is funded by South African Breweries. The project focuses on the youth, as car crashes are the leading cause of death in this age group, leading to a huge loss of human resources to the South African economy and […]

June 5, 2025 – The Ambulance Crash Card Scheme was created and designed by the Ambulance Motorcycle Club committee, a group of experienced paramedics and ambulance staff who are passionate about motorcycling. The motorcyclist places a card inside their helmet as a medical alert. It is the first of its kind anywhere and is protected under copyright in the […]

June 5, 2025 – BT is one of the world’s leading communications services companies, operating in over 170 countries. It has one of the largest fleets in Europe, with 34,000+ vehicles in the UK alone, and recognises that road safety has a significant potential impact on the health, safety and well-being of employees, their families and local communities. BT’s […]

June 5, 2025 – Since 2006, Buckinghamshire County Council has undertaken a comprehensive package of measures on the A4128 to reduce road crashes as a result of continuous evaluation of risk along the section. The EuroRAP report showed that the route moved from one of Britain’s highest risk roads in 2004 – 2006, to one of the safest and […]

June 5, 2025 – Be a Better Biker theory and practical courses have been run by Buckinghamshire County Council since 2003.

June 5, 2025 – The Countrymile programme is designed to be a sustainable, consistent and progressive local road casualty reduction intervention, delivered by a range of road safety partners and easily understood by its road users. Countrymile ensures that responsibilities and resources are devolved by partners best able to deliver key work streams, whilst being controlled within a concise […]

June 5, 2025 – ‘No Excuses’ is a scheme which uses innovative marketing methods to inform, educate and positively influence driver and rider attitude and behaviour. Launched in January 2010, the ‘No Excuses’ programme is the most successful partnership project ever developed in Dorset and it continues to play a major contributory role in the impressive casualty reduction figures […]

June 5, 2025 – This nomination is an innovative approach to managing road safety at the Poole Quay Bike Night gatherings by the partnership between Dorset Police, Poole Council, tourism staff and volunteer marshals. The new formal policing and management model has seen a reduction in incidents both at the event and on the surrounding roads. Engagement with the […]

June 5, 2025 – The Fatal 4 campaign has involved road safety practitioners from across the East Midlands working together to tackle “drinking and driving”, “speeding”, “mobile phone use” and “failure to wear a seat belt” through face to face advice from the police, radio advertising and roadside posters.

June 5, 2025 – With GreenRoad, every driver can easily be significantly safer and save fuel. The in-vehicle monitoring system identifies driving performance and at the same time provides real time coaching as well as management data to improve safety and fuel efficiency. It is highly popular with drivers and managers alike and is in use with commercial and […]

June 5, 2025 – HAPAS Education and Training has been an approved provider of Drink Drive Rehabilitation courses for 14 years and in partnership with the Hertfordshire County Safe and Sustainable Journeys Team have devised a valuable ‘Participant Profile’ survey to be given to all participants.

June 5, 2025 – Since 2004 the Highways Agency has operated a highly visible uniformed service on England’s motorway network, supported by 7 Regional control Centres and 38 Outstations. Separate from the police, the Highways Agency Traffic Officers have strengthened the way the road network is managed and maintaining traffic flow have maximised the use of available road space. […]

June 5, 2025 – In late 2007 the unique ‘Around the Corner’ initiative was created. The scheme is designed to educate and encourage motorcyclists through direct interaction with police motorcyclist. Its dedicated website www.aroundthecorner.org.uk has been created to ensure that bikers gain expert knowledge of road and weather conditions direct from a local professional biker

June 5, 2025 – The Royal Automobile Club Foundation for Motoring Ltd is a charity which explores the economic, mobility, safety and environmental issues relating to roads and responsible road users. Independent and authoritative research, carried out for the public benefit, is central to the Foundation’s activities. In 2010/11 the Foundation undertook or commissioned more than a dozen pieces […]

June 5, 2025 – Developed and produced by Fleet Support Group. RiskMaster is an integrated management system which provides a linked audit trail of drivers, vehicles and journeys – including ‘grey’ fleet drivers. At the heart of RiskMaster is the Permit to Drive. The Driver Operating Life Report builds up over time with a day-by-day record of each employee’s […]

June 5, 2025 – The Road Safety Knowledge Centre, launched in September 2010, is a comprehensive online library or directory of road safety information and resources. Its primary purpose is to provide the UK’s road safety professionals with easy access to research and reports and examples of best practice road safety interventions. www.roadsafetyknowledgecentre.org.uk is a serious and long-term commitment […]

June 5, 2025 – JRSO All Together for Road Safety is a new and innovative version of the original Junior Road Safety Officer peer education approach. While it continues to empower Junior Road Safety Officers aged 9 – 11, to highlight road safety issues within their school community, it also has the capacity to have a positive effect on […]

June 5, 2025 – The Road Safety ETP Evaluation Project creates a comprehensive resource to help road safety practitioners evaluate their Education, Training and Publicity (ETP) activities. It includes a website www.roadsafetyevaluation.com, and interactive Toolkit E-valu-it, maintained by RoSPA, and a series of free evaluation workshops.

June 5, 2025 – A signatory to the European Road Safety Charter and a Driving for Better Business Champion, this SME is a leader in safety focused operations. Suckling operates a modern telematic-based incentive-led driver and journey management programme.

June 5, 2025 – In 2008 Transport for London (TfL) created the London Motorcycle Policy Unit to meet London’s casualty reduction targets of 40% by the end of 2010. It recognised that raising riding standards was key to the success of the project and so it sought to strengthen its partnership with the Metropolitan Police Service (MPS) and to […]

June 5, 2025 – The British Horse Society is a registered charity which offers extensive advice to all equestrians, and campaigns for recognition and safer conditions particularly in the area of road safety. It launched its interactive website to make the reporting of road traffic accidents involving horses easy and accessible. The initiative has proved to be extremely successful […]

June 5, 2025 – Distraction, a media campaign, focuses on a credible risk to young male drivers. This innovative approach primarily uses cinema, which a number of 17—25 year old Scots visit at least once a week, supported by the small screen online and mobile phone.

June 5, 2025 – With a fleet of 33,000 vehicles, 28,000 bicycles, and 90,000 drivers travelling 605 million miles annually to 27 million locations, road safety is a major challenge and a top priority for Royal Mail Group – A Driving for Better Business Champion The success of several systems-based initiatives including Driver Risk Assessment, Vehicle Telemetry, Accident Management […]

June 5, 2025 – The creators of Grip-Top service covers have developed a combination of ductile iron manhole cover and surface treatment offering levels of grip comparable to road surroundings. It is the first product to comply with current CEN regulations and was specifically designed to meet the needs of motorcycle and scooter users who are extremely vulnerable to […]

June 5, 2025 – An extensive program of initiatives to inform, publicise, educate and provide services to motorcyclists throughout the county. A major initiative that was introduced in 2006 was the ‘Ride it Right’ scheme. Following the analysis of three years casualty data, stretches of road within the county were identified as having a high number of motorcycle casualties. […]

June 5, 2025 – In the space of approximately 12 years, Tesco.com – a Driving for Better Business Champion has grown from one van to its current fleet of 2,200 vehicles and 8,000 drivers.  The introduction of Telematics has afforded the company an opportunity to analyse and benchmark the performance of its drivers and vehicles.  The most significant impact […]

June 5, 2025 – The UK’s first driver offender rehabilitation scheme that targets a particular demographic group rather than defining groups based on vehicle use or offending behaviour.  Launched in April 2008 by The Prince, 4,000 young drivers passed through the scheme within the first year. Evaluation shows that the Young Driver Scheme is proving to be nearly 60% […]

June 5, 2025 – The Brazilian city of São José dos Campos has been successful in using a “Proactive Partnership Strategy” to achieve a significant and sustained reduction in road crash death and serious injury in the city from 2006 onwards. The Proactive Partnership Strategy is a process which is now being implemented in 20  Brazilian towns in 7 […]

June 5, 2025 – Announcing his Premier Award HRHG Prince Michael of Kent said: “The FIA Foundation has focused its energy onto raising the world’s awareness of the vast scale of the road safety problem through its work in influencing governments, through the Commission for Global Road Safety and through its Make Roads Safe Campaign. Without the Foundation we […]

June 5, 2025 – Road Safety Time Bank is the first comprehensive, nationally based on-line tool which allows road safety professionals to exchange knowledge, ideas and expertise and thereby reduce development costs and avoid unnecessary duplication.

June 5, 2025 – Thiago de Moraes Gonzaga Foundation established by hiago’s bereaved parents is the first of its kind in Brazil. It runs a range of advocacy and awareness campaigns using volunteers as a “driving force” to help raise awareness and change attitudes towards road safety. In the Vida Urgente Programme volunteers take centre stage in the planning […]

June 5, 2025 – Transport Research Laboratory has worked to shape policies and measures to drive down casualties in the UK, Europe and internationally.

June 5, 2025 – TyreSafe raises awareness of the dangers associated with defective and worn tyres. The organisation and its activities have been credited with reducing the number of defective tyres in the UK over the past 16 years from 20% to 12% today. TyreSafe campaigns on current legislation and duty of care regulations. It targets those within the […]

June 5, 2025 – This is a special award to Volvo Cars in recognition of the company’s vision to design cars that should not crash and to also mark the 50th Anniversary of the invention of the three-point safety belt. It is estimated the three point safety belt has saved over 1 million lives since it was first introduced […]

June 5, 2025 – In January 2009, West Midlands Casualty Reduction Scheme launched a local radio campaign for all drivers, to illustrate consequences of texting and talking on mobile phones.   The campaign only used radio airtime and aimed to target motorists whilst actually driving.  A new advert “Death Calling” was aired together with other radio adverts which have had […]

June 5, 2025 – Young Marmalade is a combined car purchase and insurance scheme designed to keep young drivers safe. Young Marmalade controls the risks for the insurance company, which means that the premiums for this sector are the lowest in the UK. This makes the combined scheme financially viable for many new drivers. 

June 5, 2025 – Since Zurich was founded in 1872, internationalisation and innovation have been two of the company’s driving forces. Today, with its risk management-led approach to fleet underwriting and by using proactive underwriters, risk engineers and a global Transportation Centre of Expertise, Zurich insures over 23 million vehicles in over 40 countries. Zurich’s long term commitment to […]

June 5, 2025 – The agencies involved are Association of Chief Police Officers in Scotland, Crown Office and Procurator Fiscal Service, Scottish Court Service, Road Safety Scotland and Scottish Government. The initiative used legislation that had been in place since 1995, which allowed for application to the court to consider forfeiture of a vehicle used in the commission of […]

June 5, 2025 – Balfour Beatty places huge importance on improving health and safety. It strives to lead the way by setting a goal to achieve Zero Harm across all its businesses by 2012. This means that it will operate in a safe manner leading to zero fatalities, zero permanently disabling injuries and zero injuries to the public. Balfour […]

June 5, 2025 – Birmingham’s Y-Factor road safety scheme unashamedly cribs everything that is X-Factor-esk to create a scheme that primary school children want to participate in – “has your school got the Y-Factor?” The children discuss road safety then write lyrics and record their song about road safety.  The best are judged in true ‘Simon Cowell’ style and posted […]

June 5, 2025 – The A14 is the key strategic route between the Midlands and East Anglia.  It operates at the national speed limit of 70mph as a dual carriageway with central reserve and no hard shoulder.  The average annual daily traffic figure is 74,000 and with no motorways or other high standard diversion routes along this corridor, journeys […]

June 5, 2025 – The success of highway engineering initiatives in casualty reduction is rarely recognised and this submission aims to highlight examples of successful and innovative initiatives with identifiable reductions in collision numbers and collision severity which started in County Durham in 2000. Using: Prismo for Colourbright – a reflective coloured road surface treatment 3M 590 Road stud […]

June 5, 2025 – Prince Michael International Road Safety Award for FedEx and the Safe Kids Walk This Way International Program in Pedestrian Safety Against a background where a in excess of 700 children die across the globe from road traffic crashes every day, the Safe Kids this Way programme is being rolled out globally by Safe Kids Worldwide […]

June 5, 2025 – In 2007 the IAM published the first in a series of five reports using seven years of Stats 19 data to identify key trends in the main road safety problem areas. By aggregating large incident numbers to give a very large sample size key high risk behaviours and locations were identified. The output from these […]

June 5, 2025 – The programme is aimed at educating, training and protecting drivers aged 17-24. The hard-hitting 2Fast2Soon initiative presents emotive messages in the form of an educational drama based on real events, combined with follow-up workshops and practical training to alter dangerous driving behaviours. Phase one of the programme is a realistically-presented educational drama, this is done […]

June 5, 2025 – In 2006, London Safety Camera Partnership (LSCP) developed a bespoke website to inform and educate road users about the dangers and consequences of speeding and red light running. Continuous development in 2008 led to the launch of, the ‘Learning Zone’ – an educational sub section designed to help young people develop understanding and awareness of […]

June 5, 2025 – MAST (Market Analysis Segmentation Tools) is an online resource for road safety professionals. The unique system provides national collision data for in-depth analysis, and gives insight into the people involved in crashes. It accesses data for all road crashes in the UK and builds profiles of risk groups in specific areas. This means resident risk and […]

June 5, 2025 – The Reach business promotes retail brands like Britvic, Nestle, Premier Foods, LG, Unilever, using an on-the-road salesforce of about 650 staff comprising mainly young drivers between the ages of 22 and 30. The company introduced a series of management initiatives including on-line training and the use of telematic systems on all vehicles. One vital innovation […]

June 5, 2025 – The Road Safety Foundation is a UK charity advocating road casualty reduction through action on three components of the safe road system: roads, vehicles and behaviour. The Foundation is responsible for the European Road Assessment Programme in the UK and Ireland.  Several of its published reports have provided the basis of new legislation or government […]

June 5, 2025 – Road Safety Scotland is a unique organisation, enjoying the support of the Scottish Ministers of Westminster and Holyrood who have held the road safety portfolio    Road Safety Scotland, is an exemplar of partnership working, drawing membership from all organisations is Scotland which have a road safety remit or responsibility.  The strength of RSS lies in […]

June 5, 2025 – The Royal Society for the Prevention of Accidents has won a Prince Michael International Road Safety Award for a young drivers scheme. RoSPA‘s Young Drivers at Work Project was carried out between 2008 and 2010. It began with a pioneering study to develop a better understanding of the risks faced and created by 17 to […]

June 5, 2025 – The first of its kind in the UK, the Scottish Qualifications Authority (SQA) Safe Road User Award (SRUA); developed and awarded jointly with the Driving Standards Agency (DSA), is designed to build road sense among young people, focusing on positive attitudes and behaviours that will provide a life skill to prepare them better for using […]

June 5, 2025 – Nationally approximately 3,370 people are estimated be injured through forgetting to put their belt on, and 353 killed. In Sussex, offence data shows that 5000+ vehicle drivers and passengers are fined every year for failure to wear a seatbelt.? Particular peaks occur in towns such as Brighton and Crawley with a high influx of tourist […]

June 5, 2025 – With strong commitment from partner agencies the campaign, which communicates vital messages about managing tiredness whilst driving, engages the target audience through conventional media, online channels and social networking. The messages are based on scientific evidence and delivered through a fully integrated campaign that was underpinned by a scoping report and subsequently developed into a […]

June 5, 2025 – The automotive industry won a special Prince Michael International Road Safety Award, for its contribution to road safety over the last 20 years. Since 1989, the number of people killed and injured on the UK’s roads has fallen considerably. All road deaths have declined by 58%, and car occupant deaths, which make up a significant […]

June 5, 2025 – The National Road Safety Council (NRSC) had its first meeting as a small new NGO in 2005. As a result of its efforts, Armenia’s dormant seat belt law was enforced for the first time last year, resulting in a 20% reduction in road fatalities and 12% decline in casualties in just one year. In March […]

June 5, 2025 – The Prince Michael International Road Safety Premier Award 2010 went to the Road Safety Foundation. The honour was given for the Foundation‘s significant role in establishing a respected, systematic method of assessing roads and helping the authorities make our roads safe. It was Britain’s first NGO to promote road safety management as a single system focusing on […]

June 5, 2025 – The Road Traffic Injuries Research Network was established in 2002 and has become an important partnership of individuals and institutions – from 62 countries which collaborate to advance and share research on the impact and causes of road traffic injuries in low- and middle-income countries. By initiating, supporting encouraging and utilizing research and strengthening research […]

June 5, 2025 – A campaign called Choose 30 was launched to compliment the Village 30 programme and raise public awareness of the new speed limits whilst encouraging them to respect and moderate their speed accordingly. Targeted enforcement is used in villages where drivers deliberately flout the new limits, resourced by the Safer Roads Partnership. The programme differs from […]

June 5, 2025 – Wincanton’s award recognises 25 years of outstanding commitment to road safety. Wincanton is one of the largest fleet operations in the UK and Ireland and with operations across Europe. For over twenty years the safety of other road users, its customers, employees and their families have been at the top of the company’s agenda. Wincanton […]

June 5, 2025 – Drive iQ, an online e-learning programme, was a result of the engagement of local road safety officials, politicians, schools and colleges, the media, parents and pupils. This appealing programme is based on in depth research and the application of the most advanced software, which is used in driver rehabilitation programmes as well as pre-driving courses […]

June 5, 2025 – Commitment to the use of applied technology and intervention schemes, to support a carefully targeted enforcement programme by using a new analysis tool called Headline Data, which combines existing crash data with a new geodemographic database. The system allows quick and easy access to information about people who are most at risk on the roads […]

June 5, 2025 – A business focused project which targets company directors and managers to develop and implement work related road safety policies enabling companies to reduce road accidents. The county team is working with partners including the police, fire and rescue service and Peterborough City to deliver a successful awareness programme which is to continue in future years. […]

June 5, 2025 – A brand new bespoke system which has been developed to address the issue of motorcyclists exceeding the speed limit. Pictures are taken from the front, sides and back of the motorcycle. Over 50 Commander Systems are in use across the UK and there has been a noticeable reduction in speeding motorbikes where they have been […]

June 5, 2025 – Thatcham’s mission is to ensure that “globally, vehicles are repaired safely, crash injuries are minimized and vehicle theft is eradicated.” Thatcham is famous for its research into whiplash – the most common injury in car crashes, with 250,000 cases every year. Thatcham also works to increase public awareness of vehicle safety systems by establishing league […]

June 5, 2025 – Warwickshire has supplemented this traditional approach to schools education by developing a significant and unique package of initiatives that target pre-drivers, to counter the negative influences they are exposed to during their formative years. These activities will help young people make balanced behavioural decisions as passengers and young drivers.

June 5, 2025 – TNT Express is one of the world’s leading business to business express delivery service providers. It makes 4.4 million deliveries a week to over 200 countries, using its network of over 1,200 depots. The division operates over 23,400 vehicles and employs 75,000 staff. TNT is a world leader in the management of those who drive […]

June 5, 2025 – The proposed research deals with drivers’ perception of risk which influences their driving decisions and is therefore extremely relevant for measures encouraging safer driving styles. Several studies using digitally altered video sequences from the driver’s perspective have demonstrated that feeling of risk increases linearly with driving speed, whilst the objective risk of a crash is […]

June 5, 2025 – Casey Marenge who founded the Chariots of Destiny organization and has achieved so much to raise awareness in Kenya and further across the world has received a commendation certificate from HRH Prince Michael of Kent.

June 5, 2025 – Chevron has been awarded for its international commitment shown through its Arrive Alive Programme which has made significant strides in road safety in Guatemala, Nigeria, South Africa and Uganda .

June 5, 2025 – Tshwane is a South African city in transition.  It has a mix of established and historically disadvantaged areas where road safety had been severely neglected.  Road safety master plans have now been implemented in collaboration with the community in partnership with the authorities to include engineering measures, associated with improved education, enforcement and evaluation. The […]

June 5, 2025 – A unique resource that illustrates the richness of social, economic and ethnic diversity in the UK, covering all rural and urban road issues primarily through literacy but also all other curriculum areas. ‘Just a Journey?’ is a coherent part of dbda’s robust educational initiative for schools.  They are committed to expand the use of this […]

June 5, 2025 – Bikewise is a unique and innovative initiative for motorcyclists developed to promote road safety and motorcycle security throughout the year that include charity rides and culminating in an annual one day show spectacular. Bike Wise engages with motorcyclists and has in collaboration with partners, against a national trend of rising motorcycle casualties, achieved a reduction […]

June 5, 2025 – Prince Michael presented a second award to the Fleet Forum on its successful road safety programme targeting UN and vehicle fleets of the humanitarian organisations.

June 5, 2025 – Road Worker Safety Forum has the sole aim of improving safety of road workers and the driving public while at road works.  The Forum has developed a toolkit of resources for use by companies and agencies including a wide range of different media options.

June 5, 2025 – The Institution of Highways and Transportation first published its Road Safety Audit guidelines in 1990 with an update in 1996. They continue this best practice with new RSA guidelines published in 2008. The guidelines have a UK focus however the general principles in the document could be applied across the world. 

June 5, 2025 – An innovative and flexible programme for high schools, launched in 2008 and developed by Lancashire County Council’s Road Safety Group in partnership with the Highway Agency to provide a complete educational package to target 14 – 16 year olds.  The package includes a professional theatre-in-education performance.  

June 5, 2025 – Wasted Lives successfully challenges attitudes and influences behaviour of young drivers and their passengers by adopting a completely fresh, innovative peer to peer learning style.  Wasted Lives is delivered to 16 – 24 year olds, the course is free and flexible with seven different modules that can be run in a day or over a […]

June 5, 2025 – The Decision is a Theatre in Education production commissioned by Liverpool City Council in a scheme which started in April 2008. Thirty performances have taken place in Liverpool secondary schools reaching 5,000 students aged between 11 and 13. 

June 5, 2025 – The “Safe Journey” campaign began four years ago.  It is a media campaign with local radio station Moray Firth Radio (MFR). 

June 5, 2025 – Road Respect is a diverse and unique campaign seeking to change the motoring culture in the North East in order to promote safer roads, better driving and more respect among road users.

June 5, 2025 – The National Highway Traffic Safety Administration (NHTSA) an agency of the US Department of Transportation, is responsible for reducing deaths, injuries and economic losses resulting from motor vehicle crashes. NHTSA sets and enforces safety performance standards for motor vehicles and equipment, carries out research on driver behaviour and helps state and local governments to conduct […]

June 5, 2025 – The South East International Transport Pilot is an initiative by Vehicle & Operator Services Agency (VOSA) and Highways Agency (HA) to reduce the number of incidents involving international heavy goods vehicles on our roads. The programme uses an intelligence led intervention embracing Automatic Number Plate Recognition and Weigh in Motion Systems to target overweight HGV’s, […]

June 5, 2025 – For the high standard of its own safety management and the dedication offered to improve the safety of their customers. The company deals directly with over 1.2 million drivers on UK roads. It believes that education and awareness are key factors in improving road safety, and uses a broad mix of channels to promote road […]

June 5, 2025 – A campaign to reduce road casualties of twist’n’go scooter and moped riders. Broken bones are commonplace injuries due to a lack of suitable protective clothing and, in some cases, abrasion injuries can be as severe as third degree burns! These injuries are often slow to heal and can have lasting side effects. This education and […]

June 5, 2025 – A carefully crafted programme of school based education at three levels, designed to help schools, young drivers and the Asian community. The three levels are: ‘The Passport for Life’ – a school road safety record book programme, ‘Respect for Life’ – an early pre-driver training programme, and ‘Life” (Leap in Faith in Education) – a training […]

June 5, 2025 – A drink – drive campaign initiated by Central Scotland Police and fully supported by Diageo UK and Central F.M. 103.1 Radio Station. From November 2006 to May 2007, 348 drivers were processed for exceeding the prescribed limit, and 20 drivers were involved in injury collisions while over the prescribed drink drive limit. To reduce drink […]

June 5, 2025 – The application of this partnership strategy for KSI Reduction using carefully targeted enforcement, coupled to a well resourced public awareness campaign has led to a 20% casualty reduction in the rolling year. The strategy placed an emphasis on high profile enforcement, media engagement, and visible public education. Its key element was the provision of high […]

June 5, 2025 – Road crashes are the second leading cause of death between the ages of 5 to 44 in African countries, in Nigeria there are an estimated 161 deaths per 10,000 vehicles. In 1988, the World Health Organization ranked Nigeria as one of the countries with the highest fatality/frequency index rates of road crashes in the World. […]

June 5, 2025 – With the ‘Curriculum for Excellence’ in mind it was decided that the programme would be designed as an activity to stimulate class discussion, planning and decision making and, using the Curriculum guidelines, include “challenge and enjoyment” and “relevance”. Through class discussion, the programme raises awareness of road safety issues arising from the transfer from primary […]

June 5, 2025 – An attractive young driver magazine that was first published in March 2004 with 10,000 copies. In September 2008, the run of First Car Magazine will be 200,000 copies with pre-orders from over 100 local and county council road safety units, fire and police services, and direct subscriptions from schools and colleges. This road safety resource […]

June 5, 2025 – A successful road safety programme for children aged 2 to 7 years. The ethos of Footsteps is to encourage children to learn the skills necessary to take responsibility for their own safety at the roadside. Footsteps is currently practiced by over 7,000 children in more than 220 schools and early year’s units throughout Oxfordshire, and […]

June 5, 2025 – Already well used by some fleets and in driver programmes in other countries, this technology-based solution combines in-vehicle coaching with web analytical reporting. A vehicle sensor collects information on up to 120 different driving maneuvers. Staffordshire’s Young Driver Coaching Programme has proved that the high tech black box, fitted to young drivers’ cars was able […]

June 5, 2025 – For many years The Institution of Highways and Transportation has set, and promoted, the highest professional standards of collision reduction and prevention in a public service setting. This year IHT issued new Collision Prevention & Reduction guidelines that demonstrate how an effective, inclusive management system weaved into an authorities policy can deliver results. The Guidelines […]

June 5, 2025 – Consists of two resources: ‘Primary’ and ‘Secondary’ Journeys. It is also the overarching strategy for the work of the Group’s Education team whose projects include: Right Start Child Pedestrian Training Programme; Passport to Safer Cycling; Theatre in Education, and a range of educational resources. ‘Journeys’ was created to establish a programme of road safety education […]

June 5, 2025 – To encourage a greater knowledge of road safety issues and to promote independent travel for disabled and special education needs adults. The ‘Walk Safe’, Child Pedestrian Training programme was offered to three special school units in deprived areas with high child casualties, and three mainstream schools. The programme involved 1:1 teaching, curbside training, and discussions […]

June 5, 2025 – The M1 in Hertfordshire is one of the most congested sections of the UK motorway network, with daily traffic volumes of 160,000 vehicles. To ensure road worker and motorist safety, the temporary speed limit is being implemented by an average speed control which is effective and non-intrusive to the drivers. As a result of SPECS […]

June 5, 2025 – A highly successful campaign run in colleges, universities, 6th form schools, regional TV, local and regional radio, and newspapers, tackling reckless behaviour amongst vulnerable young drivers. Missing Matthew, is a true story about the death of Blackburn lad, Matthew Hannon (22), who lost his life yards from his parents’ home racing his best mate. Ann, […]

June 5, 2025 – Two successful, internet based public information campaigns. One addressing young driver safety and the second aimed at all drivers to make them aware of a new stricter policy on the use of breathalyzers resulting in a ‘belief’ of an increased likelihood of being caught. To find out more about these campaigns visit https://www.road-safety.org.uk/ and https://www.acpos.police.uk/

June 5, 2025 – A school – community based road and vehicle safety awareness campaign. In every school in the borough, two students in either Year 10 or 11 lead safety programmes which have attracted media attention. The RoadSTARS has generated some effective outcomes leading to a reduction in the number of casualties in young people in the Borough […]

June 5, 2025 – A programme of innovative work encompassing enhanced education, training and publicity activities integrated with additional partnership initiatives. The ‘Save 478 Lives’ programme was established to reduce road crash casualties and to meet the Government’s 2010 targets. The programme targeted the three crucial areas affecting road safety, namely, speed, impairment, and social responsibility. The design of […]

June 5, 2025 – Its safety culture permeates the whole company and its fleet safety initiatives have the support of the company president. The UK company has developed a bespoke in-house management system resulting in a 69 per cent reduction in insurance costs in the last five years. The improvement in safety is largely due to the in-house commitment […]

June 5, 2025 – The CrossRight scheme is a pedestrian skills training programme developed in 2007 by Liverpool City Councils Road Safety Team for children in Key Stage One. After a review of relevant literature the CrossRight scheme works by allowing children to learn about road safety by practising at the road side under the instruction of a trainer. […]

June 5, 2025 – Around 5,000 children are killed or seriously injured on our roads annually. Therefore communicating basic road safety information to all is of vital importance, but particularly to the young, where developmental psychology shows that early behavioural lessons and influences will be carried through all of life. The A-Z of Traffic Tales is an educational programme […]

June 5, 2025 – As skidding is one of the main contributors to traffic accidents involving serious injury or death, stability control has been hailed by automakers, suppliers and road safety advocates as the most promising eSafety technology on the market. The anti-rollover technology, Electronic Stability Control (ESC) senses when the driver looses control and automatically applies breaking pressure […]

June 5, 2025 – Operation Cheetah has the following aims: To improve road safety on Manchester’s roads by tracing and prosecuting serial offenders who provide false information in an attempt to avoid prosecution. These offenders are a danger to themselves and other road users. To prevent law abiding motorists who have been badly advised finding themselves in a position […]

June 5, 2025 – The Strategic Safety Action Plan published in 2005 sets out how the Agency is working to meet its target of reducing the number of people killed or seriously injured on England’s motorways and major A Roads. HA has made significant progress in reducing its casualty rate of Killed or Seriously Injured (KSI) by 33%, but […]

June 5, 2025 – Kirklees Council uses a ground breaking driver training strategy to target high risk driver groups including its subsidised Enhanced Pass Plus scheme which aims to reduce this crash involvement by: Increasing the drivers’ awareness of human factors that effect driving performance and their particular impact on novice drivers. Improving their ability to analyse near misses […]

June 5, 2025 – Private practice alongside professional instruction is the most effective way for learner drivers to gain experience. The TRL led novice drivers cohort study shows the need for learners to receive more hours practice with structured and effective sessions that are in line with their professional tuition. Now Lancashire County Council?s Road Safety Group has implemented […]

June 5, 2025 – In Singapore, road safety management is the joint responsibility of two government agencies namely, Land Transport Authority (LTA) and Traffic Police Department (TP). While LTA provides road related facilities for road users and ensures the safety of vehicles, TP is responsible for enforcement of traffic regulations, and road safety public education. The close partnership between […]

June 5, 2025 – Following the publication of the Mayor’s Road Safety Plan, the London Road Safety Unit was formed in November 2003 to coordinate road safety activities in London. Killed and seriously injured (KSI) in London have fallen from 5650 in 2002 to 3946 in 2006 – a 30% reduction in 4 years. There is a strong commitment […]

June 5, 2025 – M25 Sphere pilots a national campaign to help children understand the dangers of dropping objects on to roads from bridges.In response to growing concerns in Surrey – where the Police reported 200 incidents in 2003 alone – the Highways Agency and its M25 Sphere agent, Mouchel Parkman, have pioneered an innovative safety campaign that helps […]

June 5, 2025 – NØW Independent Travel Training is a Limited Company with charitable status which provides high quality individualised training and supports employment services for people with learning disabilities-about 1,000 – living in North & West Belfast. NØW aims to support individuals to get the job they want and keep it. They have delivered an accredited interactive course […]

June 5, 2025 – Older Drivers is a practical, on-road driving assessment. It is a voluntary, informal and confidential assessment. The aim is to offer help and advice that will enable that person to continue driving – with improved safety. It is delivered by specially selected, Grade 5/6 Approved Driving Instructors (ADI’s) who have been successfully trained to deliver […]

June 5, 2025 – The Russian Road Traffic Safety Inspectorate has been responsible for the establishment in 2006 of a new Interministerial Commission on Road Safety which has prepared a new Special Purpose Programme ?Improving Road Safety 2006 to 2012? and new legislative proposals to update the nation?s road traffic laws. The Inspectorate is also leading a range of […]

June 5, 2025 – The CarKraft Young Driver Improvement Scheme from Northamptonshire County Council harnesses the skills and experience of a number of partners as well as utilising Police Advanced drivers from the Road Policing Unit. This unique low cost scheme which has four distinct stages is designed to attract high volume numbers and ultimately encourages young drivers to […]

June 5, 2025 – Education and publicity play a key role in raising consumer awareness and acceptance. Road Safety advertising has been a key Government priority for many years. In the past, advertising focussed on specific themes such as drink drive and seat belts. In recent years the Department for Transport has communicated many more messages – such as […]

June 5, 2025 – The missdorothy.com learning programme is a holistic, new approach to help children and young people manage risk in line with the Every Child Matters outcomes. The aim of the missdorothy.com foundation is to advance the education of children under the age of 16. Road safety is a key element to the programme. The joint approach […]

June 5, 2025 – PACTS which has the objective of protecting human life through the promotion of transport safety for the public benefit is an associate Parliamentary group, which brings together Parliamentarians and experts from the public, private and professional sectors, enabling MPs and Peers to make judgments informed by current research and best practice. Twenty five years ago […]

June 5, 2025 – Time & Place is a small team of Driving Instructors working in partnership with 2 bereaved mothers to deliver road safety education and awareness to a range of audiences. This close knit team have made presentations to over 6,000 young people and over 400 motoring offenders are now members of the local county council road […]

June 5, 2025 – ‘Together We Can Make the Difference’ (MTD) was launched by Lancashire County Council as a mechanism to address the Governments road casualty targets. MTD actively encourages a change in attitude and behaviour, amoung individuals, companies, community groups, organisations, schools and colleges as well as Primary Care Trusts and Health Authorities. These bodies are asked to […]

June 5, 2025 – The Guidelines, which are a first in the UK , aim to assist highway and traffic engineers in developing a safer and more motorcycle friendly road environment. Drawing on the combined expertise of engineers, road safety officers and motorcyclists, the Guidelines build on the Government’s motorcycling strategy and demonstrate the role motorcycling can play in […]

June 5, 2025 – The all-new Jaguar XK has won the Education and Training Award. The XK is engineered to meet all worldwide impact requirements. Enhanced safety features play a major role, both for passenger and pedestrian protection, and the latter includes the introduction of one completely new, industry-leading feature – the pedestrian deployable bonnet. Jaguar is one of […]

June 5, 2025 – Giant maps and a hard-hitting film have helped hundreds of Liverpool school children tackle road safety hazards. Children aged nine and ten have spent two years identifying all the road safety hazards they face during their journey to school. The project has been funded by the Department for Transport’s Neighbourhood Road Safety Initiative. https://www.nrsi.org.uk/.

June 5, 2025 – In 2003, the 8 recently formed Midlands Safety Camera Partnerships (MSCP) adopted a joined-up regional approach to future anti-speeding publicity campaigns. The partnerships believe that effective communications underpins the drive to reduce casualties through changing driver behaviour. This research based Midlands approach to publicity is unique within the National Safety Camera Scheme and was born out […]

June 5, 2025 – North Lanarkshire believes that speed reduction will result in casualty reduction. It introduced a 20mph speed limit in every residential area in North Lanarkshire in 2001-2 at a cost of £360,000. North Lanarkshire Council is still the only authority to have introduced the advisory 20mph measures throughout its full area. As part of an integrated […]

June 5, 2025 – Rotary Children’s Safety Village of Windsor and Essex County Ontario has added a new dimension to education. Previously, safety education was delivered in a very inefficient system that involved travel by police officers, antiquated teaching devices, more cost and smaller audiences. The village now provides interactive programming in teaching road safety strategies in a controlled […]

June 5, 2025 – A commitment to road safety has long been a recurring theme within Scania’s heritage and is today an integral part of the company’s strategy and brand image as it implements this approach wherever it operates in the world. In addition to safety design, innovation and improvement the company commits itself to a large scale commercial […]

June 5, 2025 – The London Borough of Havering operates a mixed fleet of 220 vehicles. Following a successful pilot programme using The Passenger Travel Service fleet of 45 accessible welfare vehicles and eight large coaches, driver training is now embedded in the culture of the borough and a programme of continuing training aimed at new drivers is in […]

June 5, 2025 – The Sandwell Young Drivers’ Campaign has won the Eductaion and Training Award. The scheme is aimed at prospective and new drivers, seeking primarily to address the accident problems in a way which simply does not look or feel like a typical road safety campaign. Sandwell say there is well documented resistance to traditional attempts to […]

June 5, 2025 – The Warwickshire County Council Road Safety Team, in partnership with and sponsored by the Warwickshire Casualty Reduction Partnership has launched Secondary Schools education programme with advice from Police, Highway Agency, Approved Driving Instructors, Warwickshire Fire & Rescue, Warwickshire Road Safety Unit, Education department and schools. The programme provides students with the opportunity to consider the […]

June 5, 2025 – How are YOU driving? was a major driver education and casualty reduction effort from West Yorkshire Casualty Reduction Partnership. It was aimed principally at young male drivers, as this group features predominantly and repeatedly in casualty statistics. It was a 6 month campaign of Party in the Park and two different road safety radio advertisements. […]

June 5, 2025 – West Yorkshire Community Speed Watch schemes aim to share the responsibility for addressing speed related offending between the community, the police and other agencies. Schemes will consist of active members of the local community joining together to monitor speed at selected locations with speed monitoring equipment. Volunteers receive the appropriate training supported by local beat […]

June 5, 2025 – The A77 links the central belt of Scotland with Ayreshire and the west coast ports of Stranraer and Cairnryan. The route is a mixture of motorway, dual and single carriageways and had gained the unenviable reputation as one of the most dangerous roads in Scotland. The A77 Safety group of The Strathclyde Police, Scottish Trunk […]

June 5, 2025 – Traffic crashes are one of the fastest growing causes of sudden death and disability in developing countries. Asia is where the problem is the worst, with it already being on the verge of becoming an “epidemic”; 44% of the world’s road deaths occur in the region. As globalization in poor economies occurs, motorization usage increases due […]

June 5, 2025 – This highly effective device uses digital cameras incorporated in the door mirrors to monitor the ‘blind spot’ and alert the driver of other road users by a flashing light inside the car next to the appropriate mirror. It is able to distinguish between moving and immobile objects so that it does not give false alarms […]

June 5, 2025 – The Electronic Stability programme (ESP) was developed by Bosch a decade ago and designed to support the driver in nearly all critical driving situations. It comprises the functions of antilock braking systems and traction control systems but provides and integrates an additional and very important element in that it detects a vehicle skidding and almost […]

June 5, 2025 – Buckinghamshire County Council for its ‘Where You Look Is Where You Go’ programme uses marker posts to take the rider’s eye to the vanishing point. Similar marker posts are a familiar sight to highway engineers and by extending the knowledge of advanced motorcycle-riding techniques the careful placing of these marker points has significantly reduced casualties. […]

June 5, 2025 – The company has a firm and longstanding commitment to safety and its initiatives spread far beyond the acquisition, processing and distribution of its oil and petroleum products. The Europe, Eurasia, Pakistan, Africa and Middle East regions of Chevron run numerous programmes promoting road safety, not only aimed at their own employees, but road users in […]

June 5, 2025 – To date over 3 million children around the UK have become members and received The Club materials directly into their home. The Children’s Traffic Club continues to be the most researched, evaluated, successful, effective road safety educational communication programme in the UK. In London, The Children’s Traffic Club also marks its most successful year in […]

June 5, 2025 – The DVD ‘None for the Road’ and CD ‘Alcohol FREE the Road to Safe Driving’ dispel the myths, misconceptions and confusion surrounding alcohol and its effect on a person’s ability to drive. Nearly 10,000 copies have been distributed to amongst others: local companies as part of their occupational road risk training for employees and to Secondary […]

June 5, 2025 – Drive & Survive in Cheshire targets people aged 16 years to 25 years by alerting them to the dangers associated with their use of vehicles and ultimately ‘shape’ their attitude to become responsible drivers. This is achieved through a one day course which is delivered free of charge. Practitioner members of each of the partners […]

June 5, 2025 – LARSOA Road Safety Newsfeed was launched in 2002. It is an electronic road safety newsfeed delivered by the association’s weblink service. It is now used by roadsafety professionals and road safety officers to keep abreast of the latest developments. nrawlings@stennik.com. www.larsoa.org.uk.

June 5, 2025 – Speeding-Its not Impressive, a campaign targeting 17-24 year olds, was produced by the eight Midland Camera Safety Partnerships. The Partnerships adopted an extensive joined up approach to communications. Key to its success has been its detailed research programme which led the Partnership to provide the design agencies with quality creative briefs and to test design […]

June 5, 2025 – The Mosque Marshalling Scheme is run by Blackburn with Darwen Road safety teams. The community scheme which is a Neighbourhood Road Safety Initiative supported scheme arose out of local concern for its children crossing busy arterial routes on their way to the Mosque. The Marshals are trained by the road safety team and act as […]

June 5, 2025 – In recent years The Motor Cycle Industry Association has led the way with many safety related projects and initiatives which are now widely used throughout the United Kingdom. The Association provided critical funding to BikeSafe to make it a successful, self-sustainable scheme. The Street Track Open Road programme is a DVD provided free to every […]

June 5, 2025 – This nomination is from one part of a worldwide motor fleet risk management collaboration between Nestlé Group, Zurich Financial Services and Interactive Driving Systems. Over the past two year’s Nestlé Waters Direct has successfully improved its safety and reduced its at-fault crash rate per vehicle and driver. Nestlé is a global food company, with over […]

June 5, 2025 – The company’s high level Safe Driving Committee meets every quarter to review accident data. Safety is a fundamental cultural value in the company. All staff are subject to stringent licence and insurance checks. All commercial vehicles have additional safety features including CCTV cameras which also is a reversing aid, all tachographs are subject to independent […]

June 5, 2025 – Precious Cargo. A community and school based initiative which promotes the safe use of seat belts and child restraints. Precious Cargo, is part of The City of Hull’s Focus on Safety, which is a partnership initiative which began in 2001. The project is run through publicity and enforcement campaigns. Education and awareness begins with the […]

June 5, 2025 – This evaluation reports the findings of a small-scale evaluation of the Rider Risk Reduction (RRR) scheme, Devon County Council and Devon & Cornwall Police’s motorcycle offender diversionary scheme for motorcyclists facing potential prosecution for a Section 3 offence under the Road Traffic Act (1988), ‘driving without due care or consideration for other road-users’. c.n.w.burgess@exeter.ac.uk

June 5, 2025 – Driver Education, 2006 Safe Drive Stay Alive is a show run by a number of partnerships across the United Kingdom supported and sponsored by many concerned companies. The show, conceived in Fife, but now also running in other places including Surrey and Aberdeenshire is based around a specifically filmed reconstruction of a crash scene. The […]

June 5, 2025 – Schlumberger is a major oilfield services company with worldwide operations in more than 100 countries. Schlumberger recognizes that transportation of their people and equipment is essential for conducting business. To deal with this wide scope and high level of risk exposure, Schlumberger has developed a multi-layered programme to address the holistic concept of “journey management” […]

June 5, 2025 – The Scottish Good Egg Guide was designed with the aim of reducing injuries and fatalities amongst children in Scotland through the lack of, or incorrect use of in car restraints. Research had showed that 80% of car seats were incorrectly fitted. The Guide is a media led campaign on radio stations, bus hordings, and includes […]

June 5, 2025 – The ‘Take iTT Easy’ campaign is from the Isle of Man. The TT festival attracts 40,000 spectators and more than 500 riders. ‘Take iTT Easy’ was a media-led campaign which included local radio, including a dedicated TT radio station, bill boards, leaflets and posters. Special mugs were also given to many campers. The campaign with […]

June 5, 2025 – The Junior Road Safety Officer Scheme run by Transport for London appoints children as road safety champions for their school community. The London-wide scheme is available to all boroughs. Two children aged between 9 and 11 in each school become Junior Road Safety Officers. These pupils, with the support of their teachers, play an active […]

June 5, 2025 – Despite Volvo’s best efforts to improve car design, children are still hurt and killed because of a lack of awareness of child safety in cars. Volvo has embarked on a number of initiatives to help reduce child casualties these include: specific child safety options for new cars, a new range of child seats, educational booklets, exhibiting […]

June 5, 2025 – Wolseley UK has 13,500 employees. Working with Interactive Driving Systems an analysis was done to identify fleet safety strengths, weaknesses, opportunities and threats. A quarterly steering group was established and Wolseley has now put a number of procedures in place. Wolseley works closely with risk management advisors, insurance brokers and insurers. It has set up […]

June 5, 2025 – BikeSafe BackSafe is a community bike group. Its registered members receive email updates where more experienced riders offer advice and support to newer riders. In 18 months it has over 4,000 members. www.lancashire.gov.uk.

June 5, 2025 – BikeSafe is a police lead rider assessment initiative, which is offered at low or no cost to riders in most parts of the country. BikeSafe’s aim is to ‘Bridge The Gap’ between riders and the post-test training industry. Since its foundation ten years ago, BikeSafe has developed considerably as a national scheme. The national curriculum […]

June 5, 2025 – British Gas operating aprox 15,000 vehicles, has demonstrated that it is both a safe and successful organisation by cutting collisions by 8% and reducing costs by almost £3/4 million year on year 2005 to 2006. The company has also had a wider impact on the communities in which it operates by introducing several proactive and […]

June 5, 2025 – The British Horse Society has recently produced a unique interactive CD-Rom to assist Riding & Road Safety Trainers in teaching all those who ride on today’s roads. It is now into the second year of its use at Riding & Road Safety training sessions. Every year over 4,500 riders take training for their BHS Riding […]

June 5, 2025 – Right Start is a child-centred education programme pioneered by Lancashire County Council’s Road Safety Group to encourage primary age school children to develop their traffic awareness and pedestrian skills. The programme was developed as a result of research by Dr J Thompson (A Community Approach to Road Safety Education Using Practical Training Methods: The Drumchapel […]

June 5, 2025 – The Lancashire County Council Speed Awareness Course first came into operation in June 2001, since then over 27,000 have attended. It is offered as an alternative to a fine and penalty points for speeding. Designed by the Road Safety Group the course is managed and administered and run on behalf of Lancashire Constabulary. On average […]

June 5, 2025 – The hard work, skill and expertise of a small group of LARSOA members, working for local authorities in East Anglia, with the technical assistance of Stennik, a Norfolk based communications and marketing company, has put together this imaginative, easy to use CD. It aims to reduce road accident casualties by encouraging organisations to develop policies […]

June 5, 2025 – The ‘For my girlfriend’ (FMG) campaign was formed by a partnership. The campaign confronts a young male driver with the prospect of killing his girlfriend who is travelling as a passenger in his car while he is driving too quickly. FMG was launched in 2002. The four minute film, is a teaching resource – ideal […]

June 5, 2025 – In two-thirds of accidents the actual impact is preceded by a detectable event, such as braking or skidding, which can last for several seconds. The answer is Pre-Safe installed in the Mercedes- Benz S-Class. This innovative system provides automatic extra-preventative tensioning of the front seat belts and the return of the passenger seats to a […]

June 5, 2025 – ‘Pampers Fit Stop’ was initially launched in 2002, in conjunction with child car-seat manufacturer Britax and the Royal Society for the Prevention of Accidents (RoSPA), to build awareness of child car seat safety. During the last two years, safety checks have been carried out on over 6,800 car seats. A branded people carrier was parked […]

June 5, 2025 – Prismo specifically designs and develops innovations that reduce road accidents. Prsismo’s business philosophy is: – ‘Helping You Save Lives’. This initiative is a complete overview of how rural and urban areas can be made safer and more attractive. It includes the design and construction of Home Zones, where urban streets are reclaimed from motorists and […]

June 5, 2025 – Tenix Solutions provides fully integrated traffic and parking management enforcement solutions including innovative use of on-road safety cameras, fully integrated back office processing services, real time intelligence and information and capability of providing speed, bus/transit lane and toll enforcement. Astucia (UK) Ltd designs and has developed the Intelligent Road Studs (IRS) as a major contributor […]

June 5, 2025 – Worldwide, an estimated 1.2 million people are killed in road crashes each year and as many as 50 million are injured. Projections indicate that these figures will increase by about 65% over the next 20 years unless there is new commitment to prevention.   Launched in April 2004 to mark World Health Day, The World […]

June 5, 2025 – TNT Express is a business to business provider of on demand collection and time sensitive delivery. Globally TNT Express employs 40,000 people.   Interactive Driving System (IDS) is a research-led internet driven provider of global fleet risk management solutions from offices in the UK , USA , Australia and Belgium. TNT Express and IDS have […]

June 5, 2025 – In Greater London some 20% of all crashes involve injury to motorcyclists. This is almost double the national rate. Transport for London has taken a unique approach to motorcycle safety by developing a ‘package’ approach to the problem. At the core of this is a partnership with representatives from the police, motorcycling organisations and the […]

June 5, 2025 – On World Road Safety Day, 7 April, VicRoads in Australia was recognized as a world leader with a prestigious Prince Michael International Road Safety Award. This innovative and workable road safety programme has already been copied by some countries and is an policy which can be used and modified thoughout the world. In Australia The […]

June 5, 2025 – Live and Dangerous is an annual, open-air, three day road safety event developed as part of an educational strategy to supplement the work of road safety education officers in the county. It is offered free of charge to Year 6 pupils attending primary schools and independent schools in Warwickshire. The event has been running since […]

June 5, 2025 – BP has implemented a Group-wide Standard for Driving Safety, which has been rolled out throughout all BP operations world-wide. The implementation process included a structured gap analysis which was carried out by each and every BP business, out of which local implementation plans were developed. Each business is required to report progress throughout the implementation […]

June 5, 2025 – Motorcycle, 2005 The Motorcycle Industry Award this year has gone to the Department for Transport for its outstanding commitment to reducing motorcycle casualties through the development of the Government’s Motorcycling Strategy and the successful motorcycle safety campaign. The campaign has contributed towards a greater understanding of motorcycle safety in a number of areas through initiatives […]

June 5, 2025 – The Driving Standards Agency (DSA) is dedicated to influencing young people’s attitudes towards learning to drive. The agency constantly strives to make learning to drive more relevant to today’s road conditions, and those of the future. It wants to encourage everyone to value safe driving as a life skill that in turn will have a […]

June 5, 2025 – The FIA Foundation for the Automobile & Society is an independent UK registered charity which works on road safety, and environmental and mobility issues relating to the automobile. The FIA Foundation was established in 2001. The FIA Foundation with TRL have developed a best practice manual which provides seat belt campaigners with one stop information […]

June 5, 2025 – Grampian police have slowly conceived ‘driving ambition’ which is a one day event taken to 29 secondary schools where sixth form pupils received a day long programme covering all aspects of driving and car use. Driving instruction is the only element of the initiative with a financial cost which is payable by the school. Sgt […]

June 5, 2025 – In the county almost 32% of all fatal casualties involved motorcycles, but they formed only 4% of all vehicles. Led by Police officer Michael Gear, a strong partnership involving the county council, the police and others has worked to reduce casualties. PC John SPENCER (Casualty Reduction Officer) and Nicole SHORT (Road Safety Officer, Northamptonshire County […]

June 5, 2025 – The ‘Handle It or Lose It’ campaign was launched to try and combat an alarming number of deaths and serious injuries that were happening to motorcyclists. The web based campaign engages the riders, interacts with them and it subtly tries to alter biker’s behaviour. This is backed up by a superbike rider development course, a […]

June 5, 2025 – Renault now has one of the safest range of cars available. Renault strives to provide the same optimum level of safety for all vehicle passengers. This ‘Safety First’ corporate commitment goes well beyond product development. Renault ensures that the ‘safety’ culture extends to marketing and customer care, particularly in the family market. ‘Safety First’ is […]

June 5, 2025 – Sponsored by BSI. ESP is the latest in an evolving line of electronic braking systems, which started with ABS as long as 25 years ago this year. Since that time, traction control and now ESP have made significant contributions to road safety. Two major studies have proven that ESP is able to reduce accident rates […]

June 5, 2025 – A high proportion of child restraints are incorrectly fitted. Typically, surveys find that around two-thirds of the seats checked are poorly fitted. Usually, around half of the incorrectly fitted seats need some sort of minor adjustment and about half need a major adjustment. Approximately 10% are incompatible with the car or the child. Surveys also […]

June 5, 2025 – The tutor group at the local 6th form college looked at ways of encouraging children, young people and those who were not so young to have a positive attitude towards drinking and driving and look at the consequences of these actions. They designed a series of resources for use with Key Stage 2 and new […]

June 5, 2025 – Given that there had been no significant change in car safety legislation for almost 20 years the UK Government encouraged the establishment of Euro NCAP in 1997 to provide motoring consumers with an independent assessment of the safety performance of some of the most popular cars sold in Europe. Based on similar programmes already running […]

June 5, 2025 – The Lancashire Partnership for Road Safety- launched in November 2002 – is committed to reducing the number of deaths and injuries on Lancashire’s roads. It is a long-term commitment to making fundamental changes to how we use the roads. The project is about saving lives, reducing injury and disability and making Lancashire a safer place […]

June 5, 2025 – TRL leads the way on road safety research in developing countries and has done so for nearly three decades. As a result of this work, road safety is now recognised as one of the major issues facing developing countries, from being a largely neglected subject two or three decades ago. This recognition is now focussing […]

June 5, 2025 – TTC 2000 – a not for profit company is now the leading provider of education courses for convicted drink drivers. Some 6,774 convicted drink drivers benefited by attending 628 courses in 71 venues across 14 counties in 2002. Double the number of courses were run in 2000. Since inception TTC has put 21,000 people convicted of […]

June 5, 2025 – Education and Training Award – sponsored by Wincanton. In 2001 West Mercia Constabulary instigated a five year programme of high profile public education and enforcement campaigns using the news media to broadcast the safety message accompanied by carefully targeted enforcement activity concentrating on high risk areas. Each campaign has been initiated by media launches followed […]

June 5, 2025 – West Midlands Ambulance Service has been involved with road safety education through many events and projects, both in its own right and as a partner with other services and organisations. It has taken the lead in association with other emergency services to increase awareness in schools, colleges and young offender groups. It has also led […]

June 5, 2025 – Wise Drive ‘Drive for Life’ is a multi-agency initiative for young people in County Durham and Darlington, which has been developed with the support of BSM, Durham CC, DVLA and others. PC David Nixon leads the partnership of Durham Constabulary, Fire Service, Ambulance Services, McDonalds, (who give lunch time burgers) and Darlington Borough Council. The […]

June 5, 2025 – Occupational Road Safety, 2004 APS Ltd have introduced a wide scale research programme, aimed at reducing bus accident rates, based at Cranfield University . APS has a fleet of over 6,000 buses.   The four-year research programme began in September 2001 with the employment of three full-time Psychologists. The research is groundbreaking and innovative in […]

June 5, 2025 – Bruton School for Girls, an independent school in Somerset has its own qualified independent driving instructor as a full time member of staff responsible for driver education. The sixth form curriculum also includes lessons on crime prevention and responsibility – the aim being to develop responsible attitudes among the pupils. Contact: Mike McDouall, 07900 408738 mmcdouall@brutonschool.co.uk […]

June 5, 2025 – Highly Commended, 2004 Constable Clarke has been instrumental in setting up road safety educational programmes since 1987. He instigated the funding of a new road safety trailer. In 2002, together with the Cheshire Fire Service in Winsford, the Mersyside Ambulance and the Countess of Chester Hospital the Drive Alive Initiative was formed.   1,300 young […]

June 5, 2025 – The Zone is a magazine in cartoon format aimed at 12 year olds. It is 24 pages of A4 in bright colours in an extremely interesting format. Pages include articles on servicing your bike, spot the faults, reflective clothing, types of helmets, danger zones, what signs mean, different crossings, planning your route, cycling skills and […]

June 5, 2025 – Headed up by Dawn Boyfield, its founder, DBDA, is a unique independent and privately owned commercial company that for 20 years has been firmly and deeply committed to the road safety cause. Their work, expertise and products have been utilised throughout the UK by road safety practitioners, educationalists, parents and carers, children, road safety and […]

June 5, 2025 – The Dorset County Council Road Safety Team, Dorset Police Road Policing Unit & the Dorset Safety Camera Partnership have organized a successful joint agency road safety initiative focussing on the A37 Dorchester to Yeovil road. The Dorset County Council team, pro-actively engaged with the local communities and main business users that frequently travel on the […]

June 5, 2025 – The north east anti-drug drive initiative Drug Driving – You’d Be off Your Head is backed by a consortium of regional road safety officers, drug action teams and north east police forces. The campaign uses radio adverts to highlight genuine case studies of people whose lives have been adversely affected by drug driving. Posters and […]

June 5, 2025 – Essex County Council Road Safety Team has now developed and introduced a new road safety campaign, which is intended to complement previous initiatives such as I’ll be Des and Make the commitment – Kill Your Speed. The new campaign ‘Share the road’ is aimed at promoting common sense and courtesy on the road. The intention was […]

June 5, 2025 – The aim of EuroRAP is to provide a safety rating for roads across Europe. This will generate consumer information for the public and give road engineers and planners vital benchmarking information. The primary objectives of EuroRAP are to: Reduce death and serious injury on European roads rapidly through a programme of systematic testing of risk […]

June 5, 2025 – Children ‘help’ official traffic wardens patrol the school boundaries and assist in explaining to offending motorists the dangers of parking near the school. This idea was first implemented by Stephanie Richards, Senior Traffic Warden in 2001. This is now a joint venture between: South Wales Police Traffic Wardens (administered by South Wales Police), South Wales […]

June 5, 2025 – Road safety for Makaton users – Makaton is ‘deaf and dumb’ sign language. Realising the need, not only in this country for such a provision, London Accident Prevention Council (LAPC) and Northamptonshire Road Safety Unit have produced a book for Makaton users who are pedestrians. This hard backed, ring binded, 56 paged book is used […]

June 5, 2025 – Colin Pettener has done a tremendous amount of work towards road safety and particularly the conception and adoption of ANDISP-National Driver Improvement Schemes. As many as 80,000 drivers have been through the scheme, recognised by ACPO, which is the authoritative body for ensuring consistency in service delivery nation wide and insurance of standards by monitoring […]

June 5, 2025 – Last year Nationwide, distributed six million reflectors to around 23,500 primary schools, including independent and special needs schools and self teaching groups around the county. By wearing a reflector a child pedestrian can be visible at 150 meters with low beam headlights compared to only 30 meters without one, giving a driver five times the […]

June 5, 2025 – ‘It could be you’ is a hard hitting presentation demonstrating the dangers of bad driving. Fronted by a 25 year old, paralysed in a car accident, his story is told in turn by those involved in his rescue. These include the paramedic, a young police officer, a fire fighter and a surgeon. The ‘It could […]

June 5, 2025 – The digital speed cameras developed by Speed Check Services Ltd-SPECS obtained Home Office type approval in 2000. The cameras are a major technological development over previous speed cameras and have proven success in improving road safety and reducing casualties. SPECS cameras work in pairs and calculate the average speed of a car over a length […]

June 5, 2025 – North West, LARSOA. It is estimated that 1 in 10 children are unrestrained in the back of cars and that 8 out of 10 car seats are incorrectly fitted. It was therefore felt that a simple yet affective campaign should be run to educate and train parents. A strategy group consisting of representatives from Local […]

June 5, 2025 – Learner drivers struggle to acquire the cognitive skills required to process information whilst driving, they have problems anticipating hazards, judging distances and awareness of speed. BSM has recently launched a new road safety-training programme called MAP (Mind Alertness Programme) to address this weakness. This programme has radically improved the cognitive skills of students, which has […]

June 5, 2025 – A series of new radio creatives have been developed to reduce casualties in the Cleveland area and to create a change in public perceptions of the use of speed, especially in urban and residential areas. The creatives link the NHS with speeding. Aired on Century FM with 60 commercials a week, using a different points […]

June 5, 2025 – Crossroads aims to educate young offenders aged 10-17, who have been involved in vehicle crime to the dangers and consequences of vehicle related crime and equip them with the knowledge to make informed decisions and choices to reduce crime, offending and road traffic accidents. It is a joint initiative between Cornwall County Council Road Safety […]

June 5, 2025 – Drive Alive was officially formed in 1989 as a non-profit people’s road safety organization in South Africa. Working in conjunction with the Department of Transport, it reaches areas the Department does not. Drive Alive is dedicated to educating the youth of the country, changing the attitudes of road users, and creating a climate where the […]

June 5, 2025 – There were 66 accidents (1994-1998) in the Heworth area, 17 of these (25%) at Heworth Green/Malton Road where there is high congestion at peak times. In total these accidents cost society an estimated £2.9 million in police, medical and lost work time. Following a study by transport consultants a package of measures was developed to […]

June 5, 2025 – A campaign to reduce casualties to riders of sports bikes in the East Midlands region, organised by The Shiny Side Up Partnership. Developed by the Nottinghamshire Casualty Reduction Partnership in response to a significant increase in casualties to motorcyclists in Nottinghamshire in 2001, when the total reached 26, the Fatal Attraction Campaign message seeks to […]

June 5, 2025 – Fred Pye, Liverpool City Council’s Principal RSO is well known locally for his innovative road safety ideas. Amongst others the ‘Alternatives’ Anti Drink/Driving Campaign, which aimed to inform the public of all the alternatives to drinking and driving their own vehicles by offering many different methods of getting home after a party was a success […]

June 5, 2025 – Some twenty per cent of motorway crashes are caused by fatigue. The FTA was aware of the potential dangers of lorries being driven by tired drivers. The FTA worked with AWAKE, the sleep research unit at the University of Loughborough, to produce best practice advice for drivers and managers by means of posters, leaflets and […]

June 5, 2025 – In August 2001, Hibernian General Insurance of Ireland launched ‘Ignition’ – a scheme for less experienced drivers, which rewards successful participants with a minimum discount of 20% on their Hibernian Private Motor Insurance Premium. The scheme was launched in association with the Institute of Advanced Motorists. Hibernian’s aim is to provide “reasonably priced” insurance for […]

June 5, 2025 – John attracts a wide audience because of his unbiased and straight forward approach to radio journalism. During the years that he has featured road safety he has opened up the field of using radio as a forum for better education and publicity of road safety. He has been positive in his influence on the public, […]

June 5, 2025 – The City of Hull has more than one hundred 20mph zones covering a quarter of its road length, in total 120 miles of road subject to 20mph limit. Hull has about a quarter of a million people with a relatively high level of deprivation. Using traffic calming methods introduced with the close involvement of the […]

June 5, 2025 – Driver tiredness is one area that illustrates how terrifying falling asleep at the wrong time and in the wrong place can be. An accident, when on company business, can result in costs running into the millions, prosecution of the directors, and prison for the driver. At least 20% of accidents on major, non urban roads […]

June 5, 2025 – RAC’s Grass Routes Investigating Safer Journeys to School programme is now in its third year. Originally formulated to focus primarily on the environmental effects of the school run, as well as connected issues such as road safety, personal security and health, this year’s Grass Routes now takes road safety as its focal point. The Grass […]

June 5, 2025 – The 2023 Premier Award has gone to Transport for London. Making the announcement at his annual international award ceremony HRH said: “Although my awards are international, I was proud that four of this year’s winning schemes operate here in London. As you have heard the Mayor of has set an ambition to eliminate all deaths […]

June 5, 2025 – Transport for NSW led the world in introducing innovative automated camera enforcement technology to tackle illegal mobile phone use while driving. Until now, achieving widespread deterrence has been limited and the only enforcement option was on on-road policing. Despite the lack of existing suitable technology, the team worked with the industry to support them to meet rigorous […]

June 5, 2025 – Since 2014, the Transport Research Laboratory (TRL), has worked with the European Commission to assess the feasibility, costs and benefits of over 50 safety measures to update mandatory new vehicle safety standards in Europe. Bringing together all stakeholders, the team identified a package of measures that offers maximum casualty benefit while being cost-effective for society. […]

June 5, 2025 – Recognising TyreSafe’s dedication to achieving its vision of zero harm to road users as a result of poorly maintained or illegal tyres. The award marks a significant milestone, as TyreSafe approaches two decades of campaigning for more action to address this growing risk. Our ‘Tread Depth Survey at the Point of Replacement’ was the first of […]

June 5, 2025 – For over 30 years, the United Kingdom Rescue Organisation (UKRO) has led innovation in professional rescue and post-crash response globally. Run by passionate practitioners from the Fire and Rescue and Medical sectors, UKRO ensures that professionals can adapt to emerging risks. Through partnerships with organisations like the World Rescue Organisation (WRO), UKRO develops standards, provides […]

June 5, 2025 – The team has developed Real-Time Crash Risk Visualization Tools for Traffic Safety Management . This system uses rich and diverse sources of big data including traffic and weather sensors already deployed in many cities, together with other data sources such as smart phones. Processed using advanced analytics, artificial Intelligence and computer vision, together to produce […]

June 5, 2025 – The Fund supports global efforts in addressing road traffic deaths and injuries worldwide. It aims to mobilize financing, coordinate expertise, and channel effective road safety measures and interventions to low-and-middle income countries.  By 2025, the Fund plans to ensure that up to 90 countries can access, and benefit from, joint technical assistance that fills critical […]

June 5, 2025 – The UPS Foundation was one of the first private sector organisations to join the UN Road Safety Collaboration. It has been a champion of child helmet use, supporting the AIP Foundation in increasing helmet use among primary school students and reducing distracted driving behaviour among young and inexperienced drivers across Cambodia, Myanmar, Thailand and Vietnam. […]

June 5, 2025 – Valerann, a global leader in advanced road traffic management solutions – for the effective use of AI and advanced data analytics in road safety. This Awards recognizes Valerann’s contribution to the transportation innovative technology that enhances road safety. Notably through its flagship data analytics platform, Lanternn by Valerann™, which provides road traffic authorities world-wide with […]

June 5, 2025 – In making a national default speed limit of 20mph on restricted roads, the Welsh Government has changed the narrative in Wales about the appropriate and legal maximum vehicle speed on roads where people and motor vehicles mix. 20mph is now presumed as the limit, with Local Authorities allowed to set 30mph as an exception. While […]

June 5, 2025 – Marketed by SERCO Field Services throughout the UK, this widely used speed deterrent has been instrumental in reducing deaths and serious injuries in some of the worst accident black spots throughout the world. Serco Field Services was the Premier Award Winner in 1998.

June 5, 2025 – Through ‘Travel-Wise’ county councils are looking to encourage walking but not at the expense of safety. The concept of the walking bus is to have parent ‘driver and conductor’ together with pupil ‘passenger’ who travel a set route at agreed times with several ‘bus stops’ along the way. All are required to wear reflective HV […]

June 5, 2025 – Active Strategy to Reduce Accidents (ASTRA) The initiative came about as a result of months of research and planning by Police Constable’s Steve Postlewaite and Alan Rogers, aimed at the highest risk casualty group in the country, the 16-19 year old novice driver. The strategy’s main aim comes into line with that of the Warwickshire […]

June 5, 2025 – The concept behind this local initiative is to unite all road safety work under the ‘together we can make a difference campaign’ umbrella. The initiative strives to raise awareness of issues relating to road casualty reduction over a minimum period of five years. The strategy encourages change by inviting key community agencies, groups, associations, individuals […]

June 5, 2025 – Garry joined The Gloucester Road Safety Team in 1981 and became involved in recruiting people to work with pre-school and primary schools, the whole emphasis on making road safety issues fun through role play while maintaining the importance of road safety issues. He is leading in a campaign to encourage teachers and youth workers to receive […]

June 5, 2025 – ‘On Two Wheels’ has been developed as part of a partnership between UK Youth and the Motor Cycle Industry Association (MCI) and addresses the issues of road safety and responsible road use with young people aged 14 and over. The Energisers Project has played an important role in raising the awareness of the ‘On Two […]

June 5, 2025 – Pass Plus is an excellent example of a scheme which encourages advanced training with young newly qualified drivers and requires a measured level of commitment to monitor standards. Fife Road Safety team has made Pass Plus accessible to all young drivers through local sponsorship. Contact: Chief Inspector Alan Maich, Fife Constabulary headquarters, Detroit Road, Glenrothes, […]

June 5, 2025 – His name has become synonymous with expert and safe high performance driving, and his regular appearances on channel 4’s ‘DRIVEN’ programme, coupled with 3 safer driving series on Yorkshire/Granada Television, has raised his profile with the motoring public. Paul has become the country’s standard-setter and the recognised driving expert in the automotive industry, with unparalleled […]

June 5, 2025 – Since joining the team in May 1995 Ruth McCullough immediately became Trainee Observer and quickly moved up the ranks to Senior Observer and from Committee member secretary to Chairperson. Up to date she has completed a number of different roles at any one time. The number of duties she performs is not only for her own […]

June 5, 2025 – S’Cool to be Safe is a three year national child safety education campaign, developed in partnership with RoSPA. It aims to encourage children to identify potential road hazards and show how they themselves can reduce or eliminate risks. S’Cool to be Safe is devised and performed by Catalyst, a theatre in education company, and targets […]

June 5, 2025 – Vivian Foley, Cork Institute of Technology Is Your Car Safe? Was published by Vision publications in 1999. The book clearly illustrates the dangers posed by road accidents and should be required reading, particularly for young drivers. It has received plenty of publicity in Ireland and to date has sold 10000 copies. As well as providing […]

June 5, 2025 – Sponsored by BSI. The Volvo Cars Safety Centre is a leading example of a company which puts safety at the top of its agenda. The new Safety Centre which opened in 2000 is unique, representing the company’s commitment to producing the world’s safest cars. It was made possible through accumulated know-how of decades of safety […]

June 5, 2025 – BMW (GB) Ltd. For their commitment to public information and social responsibility towards future and new drivers. They acknowledge the need to educate young people about the importance of Road Safety and the majority of its highly rated education programme is focused on road safety messages. www.bmw.co.uk. BMW (GB) Ltd. was an award winner in […]

June 5, 2025 – BMW (GB) Ltd, for their commitment to public information and social responsibility towards future and new drivers. They acknowledge the need to educate young people about the importance of Road Safety and the majority of its highly rated education programme is focused on road safety messages. www.bmw.co.uk BMW (GB) Ltd. was an award winner in […]

June 5, 2025 – For DSM’s enormous commitment in developing significant performance improvement throughout their company. This successful achievement has been achieved through ongoing training combined with the constant feed of related information and a comprehensive company safety culture. DSM was an award winner in 2001. https://www.dsm.com.

June 5, 2025 – Highway engineering improvement, 2001 The Gloucester Safer City Project has been highly successful in improving safety across the city by applying a wide range of co-ordinated safety measures. Its success is the result of combining the forces of local opinion, expert road safety advice and engineering improvement into an outstandingly successful national model on how to […]

June 5, 2025 – Honda Mac (Motor Appreciation Course), who have introduced an innovative training course for drivers, motorcyclists and fleet drivers. Sponsored by BP, it is the most extensive driver training scheme operated by any major automotive manufacturer whose primary function is to improve driver skills and increase road safety awareness. Honda Mac (Motor Appreciation Course) was awarded […]

June 5, 2025 – The (Indian) Institute of Road Traffic Education (IRTE) are winners of the first Prince Michael International Road Safety Award. Developed by local professionals, the organisation has introduced an infrastructure by means of education, research and training in traffic police, enforcement technology, traffic engineering, public participation and driver training systems. It has developed into a unique […]

June 5, 2025 – Riders for Health believe that the rider/driver/vehicle safety culture must be established and developed in Africa and that a fundamental requirement in any such development is road safety. Riders for Health’s (RFH) objective is to develop a culture of riding/driving in Africa (operating in Zimbabwe, Nigeria, The Gambia and the Democratic Republic of the Congo) […]

June 5, 2025 – Riders for Health believe that the rider/driver/vehicle safety culture must be established and developed in Africa and that a fundamental requirement in any such development is road safety. Riders for Health’s (RFH) objective is to develop a culture of riding/driving in Africa (operating in Zimbabwe, Nigeria, The Gambia and the Democratic Republic of the Congo) […]

June 5, 2025 – In May 1998 Lothian and Borders Police Road Safety Unit approached Standard Life to seek sponsorship for a junior road safety officers scheme within the force area (five local authorities). The scheme – seeks to encourage two senior pupils from each primary school to ‘apply’ for the job of JRSO. The JRSOs are given specific […]

June 5, 2025 – I’ll be Des is a national campaign aimed at encouraging all social groups to appoint a ‘Designated driver’ when going out to a pub or club. As well as being an ongoing national campaign (as revealed by its success during Euro 2000) it now includes a series of three month long regional promotions delivered in […]

June 5, 2025 – The Tyre Industry Council (TIC) is actively involved in a range of tyre safety campaigns aimed at generating interest and attracting support from organisations both from within and outside the tyre business. The organisation is dedicated to promoting the importance of tyre safety and increase the awareness of the impact on road safety and badly worn tyres. […]

June 5, 2025 – 90-ONE Education delivers Motor Vehicle and Road User Studies courses up to GCSE level to students throughout Warwickshire, Oxfordshire, Northamptonshire and Buckinghamshire as part of the school curriculum. Safe motorcycle riding and car driving are taught alongside a broad range of road safety topics, designed to prepare the students for the responsibilities they will face […]

June 5, 2025 – Essex County Council’s Road Safety Team has produced a series of information packs for pupils, parents and schools to assist in the development of important road safety skills. Each pack in the series is targeted at a specific key stage of development, addressing issues relevant to that particular age group. There are 6 packs designed […]

June 5, 2025 – Ann Finch, Senior Road Safety Advisor, Lancashire County Council Noting a lack of A3 format teaching books about road safety, Anne Finch instigated the production of this book. As a popular teaching resource, this format enables teachers to use the resource as a teaching aid whilst reading to a number of children promoting reading and […]

June 5, 2025 – Royal Military Police Officer, Corporal Mickey McLean, received his Award for sourcing, and organising the distribution of Cats’ Eyes Reflectors to children in Kosovo. Whilst stationed in Pristina, he became acutely aware of the high incidence of child road accidents, linked to curfews. Road conditions there were particularly hostile to pedestrians with no street lighting. […]

June 5, 2025 – Lack of Hazard Perception skills relate directly to the potential for crashes. ‘What If?’ which puts the viewer in the driving seat, (or in the case of the motorbike version on the bike), is a video and booklet aimed at all drivers, not only the novice driver. It is designed to be used in the […]

June 5, 2025 – In 2001 Fiat strengthened its educational programme reaching more than nine million students in Italy and over 13 million students in Brazil. These programmes were focused on making young people aware of the importance of highway education through innovating and stimulating programmes, and to create a new network of collaborative relationships to carry out localized […]

June 5, 2025 – ICBC is a Crown corporation established in 1973 to provide vehicle insurance for British Columbia’s motorists. Since 1994 ICBC’s Road Safety Services division has taken a leading role in facilitating and financing the implementation of road safety engineering improvements, enhanced traffic enforcement and education and public awareness initiatives. Further information: Sonny Senghera: 001 604 982 […]

June 5, 2025 – In 1997, the Safe Kids Buckle Up Programme (SKBU) was created by the US-based Safe Kids Worldwide (SKW), with support from General Motors (GM). SKBU is a comprehensive programme that focuses on vehicle safety for children in and around the vehicle. Since its inception, the programme has hosted more than 156,266 educational events across the USA reaching more […]

June 5, 2025 – Safe Kids Worldwide is a global network of organizations whose mission is to prevent unintentional childhood injury, the leading cause of death and disability to children ages 1 to 14. Eighteen member countries and more than 600 coalitions and chapters across the U.S. bring together health and safety experts, educators, corporations, foundations, governments and volunteers […]

June 5, 2025 – The Coalition Safe Mobility brings together 70 organizations, specialists, and victims’ families throughout Mexico, creating a strong citizen’s task force through advocacy, technical work, and communication. The Coalition advocated for the recognition of the right to mobility in the Constitution, and for the unanimous approval of the first Mexican Law on Mobility and Road Safety. […]

June 5, 2025 – SaferAfrica SaferAfrica was also created as part of the EU Horizon 2020 project to create a dialogue platform to strengthen the cooperation among governments, research institutions and NGOs across the two continents. SaferAfrica has supported national and local governments to improve understanding of current weaknesses and country management. It has also provided training and ready-to-implement […]

June 5, 2025 – In Mashhad city Iran pedestrians account for 51% of all crash fatalities. Based on our survey safety is among highest concerns for current and potential cyclists. Since 2019 Mashhad Municipality has started activities to provide safer infrastructure for cyclists and pedestrians. Infrastructure enhancement, improved safety of 125 intersections and 112km of new dedicated cycle lanes […]

June 5, 2025 – The Road Safety Foundation financially supported by the RAC Foundation and the Department for Transport developed and delivered significant infrastructure improvements through The Safe Roads Fund programme  which initially focused on treating the 50 highest risk local A road sections* in England with remedial road safety engineering interventions. Together the Safer Roads Fund schemes are […]

June 5, 2025 – The open access web-based SafetyCube Road Safety Decision Support System has been developed to provide policymakers with the best scientific information on risk factors and the effectiveness of measures. A rigorous science-based approach using peer-reviewed literature provides a rich knowledge resource for all stakeholders. The DSS is the first globally to provide comprehensive information on […]

June 5, 2025 – Scotland TranServ’s Strategic Road Safety programme has delivered a significant impact on reducing accident figures across the network. It continues to develop cutting edge innovative solutions to existing road safety challenges and has deployed highly effective road design supported by interactive systems for communication with drivers. The company has also introduced app-based systems for communication […]

June 5, 2025 – With pioneering driver monitoring system (DMS) technology, Seeing Machines  made significant contributions to road safety. Leveraging advanced research projects together with a range of academic institutions, underpinned by Human Factors science, DMS has been scientifically proven to help improve driver safety. Operating on a global scale, there have been extensive real-world deployments, with more than […]

June 5, 2025 – The See.Sense – Transport For London Vision Zero Proof of Concept (POC) project aimed to enhance cycling safety in London by utilising See.Sense smart bike lights as sensors. By gathering crowdsourced sensor data, the project provided insights into cycling conditions and potential risks, supporting TfL’s Vision Zero targets. The project addressed the need for granular, […]

June 5, 2025 – Some 26 per cent of fatalities on India’s roads involve commercial vehicles. As one element of its programme to reduce this risk, Shell India has partnered with VisionSpring to provide commercial drivers with free eye tests and free glasses. In its pilot phase the programme to improve safety, quality of life and self-esteem of the […]

June 5, 2025 – Shell Malaysia has been involved in road safety advocacy since 1957, refreshed its programme, #ShellSelamatSampai in 2016 and introduced the Varsity Challenge in 2017 to encourage students to think critically and use science, technology, engineering and mathematics (STEM) to solve road safety challenges. Universities can be directly involved in providing practical solutions to alleviate existing […]

June 5, 2025 – With traffic-related deaths per capita tripling over the past decade, Myanmar ranks second to the lowest in World Health Organisation’s Southeast Asia Road Safety Report. Responding to this challenge, Shell Myanmar, with Myanmar Red Cross Society and The Global Road Safety Partnership, launched a road safety initiative focusing on the Yangon-Mandalay highway, nicknamed “Death Highway” […]

June 5, 2025 – Solihull School Streets addresses challenging and unsafe traffic scenes outside primary schools by introducing a traffic-free zone. Restrictions prevent parents and other road users driving in, out or around an exclusion zone at the start and finish of the school day, creating a predominantly car free area, along with a new 20mph speed limit. Benefits […]

June 5, 2025 – This innovative crossings trial is designed to address the critical issue of high adult pedestrian casualties in Liverpool. Research unveiled that 22% of pedestrian collisions occurred near crossings. This informed the creation of interventions to refactor the environment to make safe behaviours easy by default. Analysis of results demonstrated a significant 14% increase in crossing usage […]

June 5, 2025 – The #StreetsforLife #Love30 campaign for the 6th UN Global Road Safety Week has been presented with a 2021 Prince Michael International Road Safety Award. The prestigious award is presented each year to examples of outstanding international road safety initiatives. The #StreetsforLife #Love30 campaign was organized under the auspices of the UN Road Safety Collaboration (UNRSC) […]

June 5, 2025 – With funding from the World Bank’s Global Road Safety Facility, iRAP and Agilysis have delivered a ground-breaking research and development project to mine innovative data sources for road safety in Africa, to support the African Road Safety Observatory (ARSO). Novel sources of satellite and street imagery data were used to map where 75% of travel […]

June 5, 2025 – Tanzania is the first country to have deployed the UN Road Safety Collaboration (UNRSC) Ten Step Plan for Safer Road Infrastructure. A framework that provides countries with a step-by-step process to build national capacity for safer road infrastructure and helps them achieve the UN Global Voluntary Road Safety Performance Targets 3 and 4. The 36-month […]

June 5, 2025 – The concept of Baby Boxes began 80 years ago in Finland to reduce occurrence of sudden infant death by providing families with essential healthcare, social support and education. Research from the USA and intelligence from Highways England has identified that transportation of children is one of the greatest risks of harm facing infants in modern […]

June 5, 2025 – The BRSP, a long-term and global priority at Bridgestone boardroom level, targets UN Sustainability Development Goal (SDG) 3.6. The focus is evidence-based initiatives that are replicable and adaptable to different traffic contexts. These initiatives are based on strategic guidelines, shared learnings and “road-tested’ methodologies and maximises “investment in action” while taking a cohesive approach rather […]

June 5, 2025 – For families in London this is a free programme covering road danger and active travel education for pre-school children and their families. Fully funded by Transport for London it supports the Vision Zero commitment to eliminate KSIs on London’s roads by 2041. This bespoke version which caters for many ethnically diverse communities is based on […]

June 5, 2025 – The EU Road Safety Exchenge links road safety practitioners from across the EU and provides a framework for knowledge and good practice exchange to ensure countries have the necessary knowhow and tools to introduce long term reforms in road safety. Dutch-inspired improvements to cycling infrastructure in Lithuania, harmonised day and night-time urban speed limits in […]

June 5, 2025 – Patients frequently die and suffer disabilities following Motor Vehicle Collisions (MVC). Historical methods of caring and removing patients from vehicles after MVC were designed to keep the patient as still as possible at all costs. This approach leads to significant delays in patients receiving optimal and timely care. This project has scientifically studied multiple elements […]

June 5, 2025 – The FIA High Level Panel has brought together global corporate CEOs, ministers and UN leaders to elevate attention and funding for the global road traffic injury crisis. The #3500 Lives campaign led by the High Level Panel is the first ever global outdoor road safety advertising campaign. Named after the number of people who lose […]

June 5, 2025 – Over the past decade, the World Bank’s Global Road Safety Facility (GRSF) has catalyzed and informed $3.34 billion in World Bank financing for dedicated road safety investments, which have provided 65 million people with access to safer roads (between mid-2018 and mid-2023 alone). GRSF’s ability to scale up road safety investments in developing countries, and […]

June 5, 2025 – In 2020, YOURS and the Global Youth Taskforce organized the 2nd World Youth Assembly for Road Safety in Stockholm. Through high-level coordination and a range of activities, the Assembly brought together 160+ youth leaders to claim their space at the decision-making table. Youth leadership was also brought to the forefront of the 3rd Ministerial Conference […]

June 5, 2025 – This award recognises the leadership of the government in not only its internal road safety programme but also within Africa and internationally culminating in the organisation of this, the 4th Global Ministerial Conference on Road Safety.

June 5, 2025 – Automotive Safety and Assessment Research Centre was established under The International Sirindhorn Thai-German Graduate School of Engineering of King Mongkut’s University of Technology North Bangkok (KMUTNB) in 2005 to focus on vehicle safety aspects. Among its areas of research include integrated vehicle safety systems. These encompass active safety (accident warning & avoidance including recognition judgment, […]

June 5, 2025 – The Land Transport Authority of Singapore has over 25 years developed a series of engineering measures including interactive signalling, speed reduction and highly visible road markings to reduce risk. This led to the development of a School Zone Road Safety Toolkit designed to provide guidance on how to reduce pedestrian traffic-related accidents and injuries within […]

June 5, 2025 – The National Road Safety Partnership Program (NRSPP), delivered in partnership with the Monash University Accident Research Centre (MUARC) is an industry-led government funded program  which assists organisations to reduce workplace road trauma among their workforces and the broader community. The program has developed over 400 evidence based resources in collaboration with its diverse partnership base, […]

June 5, 2025 – On 20 March 2020, all classroom-based National Driver Offender Retraining courses (including the National Speed Awareness Course) were suspended because of the Covid-19 pandemic. Due to the collaborative efforts of UKROEd, course providers, police forces and trainers, the first virtual courses (or ‘iCourses’) were ready just seven days late r. In the following 12 months, […]

June 5, 2025 – The Roads and Transport Authority (RTA) is responsible for the efficient movement of transport in Dubai. A key component of this responsibility is road safety, which directly relates to the RTA’s vision of “Safe and Smooth Transport for All”. In 2008, the RTA initiated a multi-sector Road Safety Strategy which was based on developing strategic partnerships. The […]

June 5, 2025 – In England, government regulated rental e-scooter trials started in July 2020 and have now been extended to May 2024. About 25,000 are in use. Simultaneously, up to a million private e-scooters are being used illegally on public roads in the UK. Casualty numbers have been rising, with 23 deaths to mid-July 2022, 12 in 2021. […]

June 5, 2025 – The #50by30 campaignwas one of the central advocacy collaborations in the lead up to the United Nations Resolution on Improving Global Road Safety. Designed and led by the Towards Zero Foundation, the campaign pushed for inclusion of a target to reduce road deaths and serious injuries by 50% by 2030 in the resolution. #50by30 is […]

June 5, 2025 – The World Bank has elevated its commitment to road safety to be stronger than ever before. The WB adopted a series of strategic and systemic policy changes and additional requirements, including the addition of road safety in the Bank’s Environment and Social Framework (‘Safeguards’) and new road safety requirements by the Transport Global Practice. A […]

June 5, 2025 – Published by WHO and The World Bank in 2004, The World Report on Road Traffic Injury Prevention, which was the Premier Award winner that year, drew public attention to the scale of road traffic casualties across the globe. Since then  WHO has led the establishment of the UN Road Safety Collaboration and implementation of The […]

June 5, 2025 – The World Rescue Organisation [WRO] is an international organisation which has operated since 1999. Its principal work is to develop the skills and capability of emergency workers responding to post-crash incidents. An effective tool in achieving this, at significantly low costs, is the Challenge Concept and World Rescue Challenge (WRC). The Challenge Concept encourages responders […]

June 5, 2025 – TISPOL – The European Traffic Police network demonstrated its leadership with Project Edward (European Day without a Road Death) – a low cost campaign run in a partnership between police forces and road safety stakeholders across Europe. Among its many achievements it leads this high-profile, evidence-based initiative through targeted enforcement, media and PR for one […]

June 5, 2025 – The Victorian Transport Accident Commission’s (TAC) Road to Zero Education Complex (RtZ) comprises a permanent exhibition within the Melbourne Museum, two interactive Learning Studios, and a “pop up” exhibition that travels to rural areas. The exhibition houses 18 interactive exhibits that explain Victoria’s approach to eliminating road trauma. The Learning Studios host school students who undertake road safety […]

June 5, 2025 – At the heart of the Safe System approach to achieving London’s Vision Zero targets of eliminating deaths and serious injuries on the bus network, Transport for London developed its  Bus Safety Standard (BSS) which sets out a requirement for safety features and technology on new buses entering the London bus fleet. The BSS is a continual mandatory development programme […]

June 5, 2025 – The joint work experience of two NGOs in Argentina to achieve “Safer Roads” at a national level by promoting: maximum speed 30 on city streets. Luchemos por la Vida in association with Madres del Dolor, assumed the promotion of the 6th Global Road Safety Week, #StreetsforLife, in 2021, proposed by the UN, and its main […]

June 5, 2025 – Medical Data Carrier (MDC) is a no tech, no fail way to provide crucial medical and emergency contact information to Good Samaritan or professional first responders. Fixed to the exterior of a motorcycle or bicycle helmet with a safe adhesive it is immediately available without need for helmet removal. It can be customized with any […]

June 5, 2025 – Delivered by MACA , this innovative program is advancing the rights of Australian children and young people with disability to safe and equitable transport. Through applying a social model approach, the program focuses on building capacity and capability, strengthening policies and systems, advancing knowledge and driving innovation to address systemic barriers. The program evaluation found […]

June 5, 2025 – The program aims to modernize the road transport fleet by introducing vehicles equipped with the latest safety technologies, while replacing the most polluting models with eco-friendly alternatives to reduce harmful emissions, and enhancing the quality and reliability of transport services. The new renewal program, scheduled for 2024, commits to reducing road accidents related to professional […]

June 5, 2025 – The Global Street Design Guide (GSDG) provides technical guidance to support safe and sustainable street design. It is a practical resource that’s helping city leaders to reimagine and redesign roads to prioritize pedestrians, cyclists, and transit riders. With the global population shifting towards cities and urban road fatalities on the rise, it is imperative that […]

June 5, 2025 – From 2018-2020, the National Traffic Safety Committee (NTSC) and Ministry of Education and Training (MOET) of Vietnam played a critical role in supporting a pilot program focused on reducing speeds in school zones in Pleiku City, Gia Lai Province, Vietnam. The Safe School Zones programme, implemented in partnership with AIP Foundation and sponsored by Fondation Botnar […]

June 5, 2025 – PLUS Malaysia Berhad (PLUS) is Malaysia’s largest highway operator, serving over 1.7 million users daily including 3,000 highway workers. Since 2017, PLUS has implemented an integrated and innovative road and traffic management system – which does much more than simply delivering safe infrastructure. It has achieved a 3-star iRAP rating across the full 1100km network. […]

June 5, 2025 – Safe Schools Africa  is taking the principles of the proven-effective SARSAI programme to scale on government roads projects across Africa. This partnership provides pro bono support to government roads agencies, which commonly lack the expertise and capacity needed to ensure that children and other vulnerable road users are considered in the design and construction of […]

June 5, 2025 – In an effort to improve road safety at urban intersections without traffic lights, the Fortaleza City Hall implemented the Safety Corner Program in 2017. The results obtained, with observational “before” and “after” studies and a comparison group method, demonstrate the effectiveness of the program, with an average reduction of 53% in the expected number of […]

June 5, 2025 – Qatar is a fine example of good Road Safety Management in the Middle East and amongst developing nations. The National Traffic Safety Committee is the lead agency, chaired by the Prime Minister. The 2nd 5-year Action Plan of the National Road Safety Strategy was launched in 2013 and recently updated to embrace a bespoke Safe […]

June 5, 2025 – A partnership between Queensland Police Citizens Youth Welfare Association and the Motor Accident Insurance Commission has delivered “Braking the Cycle,’ a Learner Driver Mentor Program, which aims to provide disadvantaged youth an opportunity to obtain a driving licence. It has also reduced crashes and unlicensed driving involving young people.  

June 5, 2025 – Your Ideas Your Initiatives is a Global education programme on road safety and sustainable mobility for teenagers. Launched in 2011, at the project’s core is an international challenge promoted in schools on four continents. Over 400 projects have been carried out in seven years, by more than 12,500 students. The approach, based on participation and […]

June 5, 2025 – Despite persistently high casualty numbers amongst young motorcycle riders it remains difficult to change the behaviour of some riders in this group. A pioneering study led to the establishment of the Highways England led programme RideFree, which aims to improve the safety of young motorcyclists particularly in rural areas. It is a multi-sectoral evidence-based approach […]

June 5, 2025 – From 2020-2022, road trials of unique and low-cost ‘PRIME’ road markings were conducted at 22 sites on Scotland’s trunk road network. With 32,213 motorcycles analysed (the largest investigation of its kind), PRIMEs produced significant positive behavioural changes in speed, road position and braking, supporting Scotland’s ‘Road Safety Framework to 2030’ and the ‘Safe System’ approach […]

June 5, 2025 – The Global Road Safety Partnership (GRSP), together with the Asian Development Bank (ADB), the International Road Assessment Programme (iRAP), and the Asia Pacific Road Safety Observatory (APRSO), have won a Prince Michael International Road Safety Award, for their joint Road Safety Capacity Building Programme (RSCBP) This innovative capacity-building programme focused on building road safety capacity and technical knowledge among professionals […]

June 5, 2025 – A change in the National Curriculum has enabled road safety education modules to become mandatory for primary schools. Teachers, road safety experts, educational psychologists, enforcement team contributed to the development of these with support from MIROS. Now the module for secondary schools is in development.

June 5, 2025 – In a country with over 10,000 NGOs, Public Association Road Safety (PARS) – is the first and only one dedicated solely to road safety. Established in 2012 with a grant from the UK charity EASST, it has implemented 15 major projects ranging from public education to children’s programmes. It retains a high profile with many […]

June 5, 2025 – How breath-taking roads have helped bikers to breathe another day. The “Breath-taking Roads” strategy saw us set out to produce engaging and educational films that show bikers how to improve their riding skills in the KSI ‘hot spots’. These films allow us to highlight specific dangers which we know can lead to KSIs without specifically […]

June 5, 2025 – The Scottish Government and Road Safety Scotland set out to reduce deaths on country roads by encouraging young men to slow down. Using TRL’s insight research and their own, they developed virtual reality 360o film versions of hazard perception training, and took it to young men through a rural roadshow and paid-for advertising. This VR […]

June 5, 2025 – Founded in 2014 RoadSafetyUAE is an NGO which has successfully lobbied for the introduction of a comprehensive seatbelt law using sound data and scientific evidence. Central to its success was a market research based programme which underpinned a media campaign to draw attention to the need for the law which was eventually enacted in 2017.

June 5, 2025 – The #CommitToAct campaign developed by The Global Alliance of NGOs for Road Safety provided a platform for the world’s NGOs to push their local and national governments to make meaningful and specific commitments and track those commitments into action. Its strategic objective was to provide a global platform for Alliance members to demand strong leadership […]

June 5, 2025 – GRSP’s Road Policing Capacity Building Programme provides technical expertise to policing agencies in low and middle-income countries. The primary focus is on building capacity of police agencies to understand the need to enforce evidence-based road safety laws, and to strengthen their ability to do apply good practice policing principles, strategies, and tactics. Funding for some […]

June 5, 2025 – The Global Road Safety Leadership Course is a two-week training programme that aims to build leadership capacity to design, implement and advocate for evidence-based programmes and policies. Focusing on key leadership principles, each course brings together 65 participants from low and middle-income countries to explore topics across the 5 pillars of the UN Decade of […]

June 5, 2025 – Our aim is to reduce incorrect fitment of child seats across Great Britain. The advanced child seat training programme is fully supported by the Department for Transport. The strategy is to train public sector / emergency service personnel in the safe selection and use of child car seats. Many of these individuals engage directly with hundreds […]

June 5, 2025 – In collaboration with IRTE, Goodyear India Limited, has created “Safer Roads, Safer You’ – a programme which provides complimentary training to independent taxi drivers and fleet operators to enhance safety and improve the overall experience of passengers. Since its inception in 2015, it has been delivered to in excess of 13000 drivers over three years.

June 5, 2025 – Operation SNAP is a web-based system which allows the public to submit photographic evidence of bad driving to the police. Such evidence includes video and photographic evidence from dashcams, helmet cameras and personal video, Utilising processes and resources already established in the safety camera programme, this was rolled out across Wales in April 2017. Key […]

June 5, 2025 – Since 2015 Highways England has run a programme to improve ‘Red X’ mandatory signal compliance. It is a collaborative programme involving government, police, and industry to increase awareness of Red Xs and improve driver behaviour. Based on ANPR evidence the programme has issued over 70,000 warning letters. It also uses referrals to the National Motorway […]

June 5, 2025 – Holcim created a globally standardised road safety at work program in 2016  It is based on the simple idea of giving drivers the tools to make the right decisions behind the wheel, for them to know what to do and to do what they know. It includes three pillars: driver training, iVMS monitoring (telematics) and […]

June 5, 2025 – This year, ImagineLaw received its second award in recognition of its advocacy efforts that led to the enactment of comprehensive local road safety policies in the Philippines. With support from the United Nations Children’s Fund, ImagineLaw assisted Angeles City and Valenzuela City in developing and enacting local road safety laws that introduce best practice road safety […]

June 5, 2025 – Imagine Law – Speed Limit Setting and Enforcement In the Philippines and in partnership with GRSP, ImagineLaw spearheaded a campaign to address speeding and improve speed limit enforcement, by advocating for the setting and enforcement of speed limits by local government units and training enforcers on best practice enforcement. The campaign led to the adoption […]

June 5, 2025 – The Indian Head Injury Foundation (IHIF) in an effort to reduce such deaths undertook the Children’s “Ride with Safety” initiative. In this programme school children and their parents were made aware of various aspects of road safety including wearing helmets and seatbelts, safe crossing of roads and the dangerous consequences of head injuries. Since the programme […]

June 5, 2025 – The Institute of Road Traffic Education (IRTE ), Delhi is a research-based not for profit organisation formed in December 1991 by Dr Rohit Baluja who has worked with an interdisciplinary group of educationalists, doctors, journalists, engineers, ex-servicemen, architects, automobile experts and members of the police to improve road safety in India. Since then IRTE has […]

June 5, 2025 – Transport for London (TfL) started retrofitting speed limiting technology to their commercial vehicle fleet in 2021 as a key part of a fleet safety programme. Approximately 360 of TfL’s vehicles were fitted with ISA devices and an evaluation of the effectiveness of the rollout carried out earlier this year. The results have been extremely encouraging:. […]

June 5, 2025 – Few African countries have accurate data concerning RTI and their impacts on the population. Detailed, disaggregated, in-depth information about injuries after crashes are almost non-existent. This programme from Burkina Faso, Benin and Mali aims to produce this data by developing data collection applications for smartphones for police and health care workers. It is backed by […]

June 5, 2025 – Star Rating for Schools (SR4S) is the first ever evidence-based tool for measuring, managing and communicating the risk children are exposed to on school journeys. Developed with sponsorship from FedEx, SR4S is an easy-to-use, low-cost application that harnesses the power of the iRAP Star Rating for Pedestrians and combines an Android tablet/smart phone app and […]

June 5, 2025 – To deal directly with a significant problem Polizia Stradale (Italian National Road Police Force), in cooperation with the Italian Ministry of Education, developed the national “Safe School Trips” programme which aims to make school transport as safe as possible. The initiative, which covers education and regulation, has ensured increased compliance with road safety regulations relating […]

June 5, 2025 – The Johns Hopkins International Injury Research Unit (JH-IIRU) is a research centre at the Johns Hopkins Bloomberg School of Public Health and a World Health Organization Collaborating Centre for Injuries, Violence and Accident Prevention. Since its inception, JH-IIRU has played a leading role in road safety around the world and builds on its history of […]

June 5, 2025 – Designed to empower the learner driver, the novice driver and the young passenger to make safer choices when they get into a car. The programme is facilitated by young people and covers the causation of crashes, as well as strategies to reduce them. Increasing knowledge and understanding, irrespective of where the young person sits in […]

June 5, 2025 – To address the absence of formal emergency medical services (EMS) in much of Sub-Saharan Africa, LFR International has focused on the development of robust affordable alternatives for resource-limited settings using lay first responders to improve post-crash response since 2016. LFR International has developed a model to establish robust EMS by training transportation providers as first responders to […]

June 5, 2025 – Between2015 and 2017, an HGV was involved in 63% of cyclist and 25% of pedestrian fatalities on London’s roads. Transport for London (TfL) launched the world’s first Direct Vision Standard (DVS) in October 2019 to contribute towards the Mayor’s Vision Zero ambition. The DVS seeks to improve drivers’ direct vision through the cab windows of HGVs […]

June 5, 2025 – SAFETYcam Developed by Carnell, Safetycam is an intelligent site safety innovation, which protects road workers by using two complimentary vehicle detection systems to capture instances of dangerous driving, whilst providing a conspicuous visual deterrent and actively changing driver behaviour. It uses image, video and Automatic Number Plate Recognition (ANPR) technology to capture and report evidence […]

June 5, 2025 – La Liga Contra La Violencia Vial coordinated a mass media campaign to demand safer cars in Colombia. La Liga conducted a pre-campaign survey and found that Colombians ranked vehicle safety standards 7th when purchasing a new car. After launching an integrated campaign, a post-campaign survey showed that vehicle safety became the top criteria. The campaign […]

June 5, 2025 – Since 1996, The Centre for Accident Research and Road Safety – Queensland (CARRS-Q) has offered a Higher Degree Research education program, consisting of PhD and Masters by research degrees, to national and international students. It has become a world-leading institution which is highly respected for its research and learning. Between 2013-2017, there were 54 domestic […]

June 5, 2025 – From 2011-2020, Chevron played an integral role in protecting vulnerable young road users in rural communities across Chongqing Municipality and Sichuan Province, China through its support of the comprehensive Walk Wise program . Implemented in partnership with AIP Foundation, Walk Wise integrated comprehensive road safety education to primary and secondary school students; investments in school […]

June 5, 2025 –   CTT is the universal postal operator in Portugal. With more than 3000 vehicles, it operates one of the major car fleets in Portugal to deliver daily millions of letters and parcels. With so many vehicles and employees on the roads, the issue of road safety and prevention are of the utmost importance to the […]

June 5, 2025 – A road safety first. A combined project between Police and trauma doctor to engage with motorcyclists, promote education, signpost post-test training, highlight risks and reduce motorcycle collisions through co patrolling on marked motorcycles. Attending bike events and meetings, being able to respond to incidents with lifesaving equipment and skills. Breaking down barriers with the hardest […]

June 5, 2025 – Over the last 3 years,delivery business in Dubai grew exponentially.Unfortunately,the sudden,steep increase in number of riders also resulted to increases in accidents and riders’ fatalities. In line with Dubai and RTA road safety strategy for reduce road accidents and fatalities, RTA acted swiftly to introduce the  Motorcycle Delivery Riders Safety Training initiative . Launched in 6-2021 in collaboration with […]

June 5, 2025 – Driving for Better Business (DfBB) is a communications programme  works on the premise that employers perform a critical role in the safety of their drivers and other road users. The programme provides information and resources to ensure employers make effective interventions with their drivers and vehicles to improve safety and risk management. Originally established as […]

June 5, 2025 – Based on the Safe System Approach policy adopted by Dubai’s Roads & Transport Authority and current practices, not all road accidents are caused by reckless driving, many of them are a result of flawed road design. Dubai traffic safety strategy set a challenging target to reducing fatalities to 1.7 /100,000 population by 2026. In 2019, […]

June 5, 2025 – The Road Safety Education Pack is a free resource for teaching basic road skills to children and a tool for leveraging support for road safety activities among key stakeholders. It focuses on examples which children aged up to 14 can relate to in their daily lives, reflecting risks and challenges in LMICs. It is also […]

June 5, 2025 – eDriving’s Mentor app is a smartphone-based digital driver safety program that identifies driver risk using a validated FICO® Safe Driving Score, and remediates risky behavior with training, coaching and gamification. Among other features, Mentor also incorporates an eco-driving indicator, plus Emergency Response Services, including Automatic Crash Detection and Personal SOS features powered by Sfara and Bosch, […]

June 5, 2025 – Using ‘shock and tell’ tactics to teach teenagers about the risks associated with driving does little to improve safety and may actually make things worse. Traditional attempts to use ‘threat’ and ‘fear’ appeals to young people to influence their behaviour when they start to drive can be counterproductive, particularly amongst young men. Such approaches can […]

June 5, 2025 – FIRE AID is a UK based NGO founded in 2013 as an initiative from EASST with core funding from UK Aid and The FIA Foundation and support from fire equipment suppliers. It acts as a communications hub between member organisations, and between member organisations and donors to supply equipment, materials and funds and to develop […]

June 5, 2025 – FM Conway operates a large, diverse fleet of vehicles across the UK, and Occupational Road Risk is one of of the highest risks. Putting people first the company aims to significantly reduce risk FM Conway made a statement of intent that ‘through our actions and innovations, no road user will suffer life-changing harm involving our vehicles by […]

June 5, 2025 – The programme led by Dr Christophe Bastien is an Associate Professor in the Centre for Future Transport and Cities and is the project lead on the development of a Forensic Pedestrian Trauma Database (FPTD). The FTPD aims to maximise the chance of survival for pedestrians in road traffic collisions and why Christophe’s research and innovation […]

June 5, 2025 – The ”Fit for Road Campaign” by the Forum for Prevention of Road Accidents (FPRA) improves the health and safety of tanker truck drivers transporting hazardous goods. Utilizing mobile health teams, it provides health check-ups and road safety education, leading to better health outcomes, fewer accidents, and increased compliance with safety standards, benefiting drivers and their […]

June 5, 2025 – From 1996, Road Safety Education has been one of the main focus areas of the Madrid -based Fundación MAPFRE. It supports many programmes across the world and has for the past 10 years, used IT powered systems to train over 2.8 million children and 100,000 teachers and has invested 96 million euros in 23 countries. […]

June 5, 2025 – Geotab’s approach to road safety seamlessly blends sophisticated telematics with the nuanced intelligence of AI, crafting a comprehensive safety strategy that extends beyond mere products. The success of our solution lies in its comprehensive and actionable insights. MyGeotab monitors vehicle health, driver behaviour, and more. By analysing this data, fleet managers can proactively address maintenance […]

June 5, 2025 – NYC’s Department of Citywide Administrative Services (DCAS) implemented Geotab telematics as part of its Vision Zero initiative to encourage safe driver behaviour in its 30,000+ municipal fleet. Collision reporting data improves DCAS’ understanding of the occurrence of collisions, allowing for optimisation of driver safety training, evaluation of roadway conditions and efficacy assessment of street improvements […]

June 5, 2025 – NGOs have a role specified in the Global Plan to keep governments accountable for reducing road deaths and injuries by 50% by 2030. Tasked with this immense role, the Accountability Toolkit aims to help NGOs succeed in this role by influencing their governments to implement evidence-based interventions and achieve the global target. The Accountability Toolkit […]

June 5, 2025 – From 2020-2022, VF Corporation tackled factory worker transport safety with a program establishing peer-to-peer Road Safety Working Group committees at six garment/footwear factories in Cambodia . These consist of factory workers, union representatives, driver association representatives, administrative staff, and managers who receive training in road safety issues, develop Road Safety Policies and implement Road Safety […]

June 5, 2025 – Designing Streets for Kids is NACTO-GDCI’s latest guide to designing urban streets is a supplement to the Global Street Design Guide. It builds upon the approach of putting people first, with a focus on the specific needs of children and their caregivers as pedestrians, cyclists, and transit users in streets around the world. The guide […]

June 5, 2025 – Announcing his 2022 Premier International Road Safety Award HRH Prince Michael of Kent said: “The one element which so often receives poor attention is post-crash response. My awards have also always sought to acknowledge innovation as well as success. So often we have accepted that a particular approach is the right one, sometimes without strong […]

June 5, 2025 – This year the AA Charitable Trust celebrated its tenth birthday. Since its launch, the Trust has made a sustained effort to raise awareness of road safety, including five major, original and innovative campaigns: Think Bikes, Driver Distraction, Drive Confident, Drive Smart and Drive Motorway. The Trust has no dedicated road safety resource so the campaigns […]

June 5, 2025 – The Australian AI road safety company Acusensus for its ‘Heads-Up’ technology, which spots drivers using mobile phones at the wheel, or vehicle occupants not wearing a seat belt. Pioneered in Australia, the Heads Up technology is now being deployed in the UK and the United States.  It uses bespoke roadside cameras and Artificial Intelligence-based image […]

June 5, 2025 – Implemented by the Shaanxi Provincial Transport Department and ADB with iRAP and ChinaRAP, this $344 million project led to upgrades of more than 850km of roads with improved star ratings, training of more than 200 professionals, and 2,400 students, teachers, parents and residents participating in evidence-based education activities. The length of road rated 3-stars or […]

June 5, 2025 – The multinational Africa Road Safety Observatory (ARSO) and a multinational Asia Pacific Road Safety Observatory (APRSO) are modelled on the proven success of other observatories around the world including the Latin American Observatory (OISEVI) . These observatories deliver many valuable outcomes beyond enhanced road cash data: a deeper regional collaboration across many countries, an enhanced shared […]

June 5, 2025 – With road safety practitioners facing many new challenges during 2020, operating from unfamiliar environments and trying to understand how to continue road safety initiatives, Agilysis set out to support the sector and facilitate continuation of road safety work through a range of measures. Rapid development of a pioneering Covid-19 response planning tool (activestreets.uk) and over […]

June 5, 2025 – Road safety is a major concern for young people. AI&Me: Empowering Youth for Safer Roads empowers youth to identify dangerous locations through an intuitive digital risk-perception tool and leverages the power of Big Data to support governments in focusing life-saving road upgrades where young people have indicated they need it most. Through innovative strategies and […]

June 5, 2025 – The School Area Road Safety Assessment and Improvement programme is a fine example of the effective research-based approach taken by AMEND. This programme involves local communities to improve pedestrian infrastructure and to inculcate a safety culture in the policies of local authorities. The initiative involves a systematic assessment of areas around schools, identification and implementation […]

June 5, 2025 – AMZS in addition to delivering its member services has been performing road assessment procedures as part of the EuroRAP programme since 2008. Now the club has established a national road assessment consortium bringing together state roads authorities, motorway authorities, police, together with the Ministry of Interior and Ministry of Infrastructure. Together they have designed and […]

June 5, 2025 – ASCENDI is a motorway operator responsible for 626 km of network in Portugal that is divided in 6 concessions. Even though highways only represent about 7% of injury accidents in the country, ASCENDI reached a negative record of 587 casualties in 2019. Taking these numbers as a starting point and being aware that solutions to […]

June 5, 2025 – ASEAN NCAP, hosted by the Malaysian Institute for Road Safety Research (MIROS), aims to elevate vehicle safety standards, raise consumer awareness, and build a market for safety across South East Asia. In 2012, it inaugurated its own crash test laboratory MIROS with technical support provided by Australasian NCAP and Euro NCAP. With support from Global […]

June 5, 2025 – ISO 39001:2012 Road Traffic Safety Management System(RTSMS) was established in May 2021 for the safe, healthy and effective execution of Transportation Services at ASELSAN in Turkey. In this context, local studies have been initiated and implemented to reduce traffic volume and carbon emissions, prevent accidents with 12000 employees working on our campuses. The traffic movement of […]

June 5, 2025 – ASR is an NGO based in Tunisia. In 2015 twenty nine percent of deaths were because passengers were not wearing seat belts. The NGO was the driving force behind a successful campaign, delivered through many private and public sector partners including TV, newspapers, and radio as well as social media to raise awareness increasing the […]

June 5, 2025 – The safe speeds programme in Auckland, New Zealand has set speed limits more aligned to Safe System speeds on more than 2900km of rural and urban roads. Two years later, results from Phase One show a 30% decrease in deaths and serious injuries, compared to a 9% increase in deaths and serious injuries on roads […]

June 5, 2025 – This project aimed to obtain a policy commitment from national and local authorities to establish 30km/h speed limits in areas where vulnerable road users and motorised traffic mix, particularly around schools. After an intensive advocacy campaign, which included piloting traffic calming measures and 30km/h speed limits at high-risk schools, the project gained national support. The […]

June 5, 2025 – In Belarus provision of road safety education for children with disabilities was non-existent until the BKA developed new materials and procedures for teaching these children and those with special educational needs. The programme based on the EASST evidence-based Road Safety Education Pack has already been used with over 700 children with differing disabilities and needs. […]

June 5, 2025 – During the 2000’s, the number of fatalities in Bogotá has plateaued between 500-600 per year for the last decade. In 2016, vulnerable road users accounted for 96% of all fatality victims and 72% of all fatalities occurred on arterial roads. In response to this data, a SMP was designed to help reach its annual goal […]

June 5, 2025 – East Riding of Yorkshire Council, a Unitary Authority is responsible for Britain’s most significantly improved route – the A161 between England (A18) in North Lincolnshire and junction 36 of the M62 just west of Goole, in the East Riding of Yorkshire. The route carries approximately 4,000 vehicles a day had 13 crashes that caused death […]

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June 2, 2025 – UNRSF 2024 report shares highlights of how collective efforts are saving lives and driving systemic change in road safety in low and middle-income countries.

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May 27, 2025 – One point nine million kilometres of Crash Risk Mapping and 1.9 million kilometres of Star Ratings of roads and designs (including 1,940 schools), have been performed by iRAP partners in 132 countries

May 23, 2025 – Nominations close at end June. Any team, public or private sector organisation, government department, or business. wishing to be considered for an award should submit their nomination

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May 21, 2025 – New Global NCAP and Latin NCAP Report Calls for Mandatory Safety Labelling

May 16, 2025 – Earlier this month, the Government of Uganda launched the Guide for Establishment of Safe School Zones.

May 12, 2025 – Safer walking and cycling crucial for road safety and better health

April 24, 2025 – Global NCAP’s updated #FleetSafe guide reflects the latest thinking and recommendations on safer vehicle selection using NCAP ‘five star’ ratings and identifies the most important UN safety standards for passenger cars.

April 9, 2025 – The week offers an opportunity to spur action at national and local levels to make walking and cycling safe, by highlighting concrete and specific interventions that can be taken by different stakeholders – governments, international agencies, civil society, businesses and schools.

April 7, 2025 – Most national governments are failing to significantly improve road safety due in part to an incomplete picture of the number of injuries on the roads and a lack of data

April 7, 2025 – The Call for Proposals for Local Actions 2025 is now open! This is your opportunity to develop innovative, community-driven projects that address key road safety challenges, aligned with the Global Youth Statement for Road Safety and the Global Plan for the Decade of Action for Road Safety 2021-2030. A Local Action is a youth-led grassroots project […]

March 28, 2025 – The Global Alliance of NGOs has published an analysis of the declaration from The 4th Global Ministerial Conference on Road Safety held in Marrakech, under the theme “One world, one road: commit to life.”

March 26, 2025 – UNRSF 2024 report shares highlights of how collective efforts are saving lives and driving systemic change in road safety in low and middle-income countries.

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